Concentre Communications Wins Silver ADDY Award for B-to-B Website

March 5, 2012 - PRLog -- Madison, Wisconsin - Concentre Communications, Inc., a brand marketing agency, announced today that it was recently recognized with a Silver ADDY for B-to-B Website – Interactive Media at the 2012 AAF Madison / Milwaukee Area ADDY Awards for its work on the Federal Industries, Inc. Website at www.federalind.com.

"We're honored to be recognized by our peers for our work with Federal Industries,” said Jennifer Dinehart, president and CEO. "The design, development, content and creative direction led to an industry-leading Website design chosen as one of the best by the ADDY judges.”

“We are proud of our work and long-term relationship as agency of record for Federal Industries, a leading manufacturer of fresh food display cases,” she added.

The Website has a branded look and feel, intuitive structure, focuses on customer service and incorporates a clean, simple layout that allows customers to quickly locate information with fewer steps. The navigation features include an easy-to-use menu bar and fewer pages to click through to locate information on the site, contact information, product and technical specifications.

The ADDY Awards is the advertising industry’s largest and most representative competition, attracting more than 50,000 entries each year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards are held across the country. Entrants vie for recognition as the very
best in their markets. Each year a group of independent judges selects only the best of the best from a field of many worthy entries. Entries that are considered outstanding and worthy of recognition receive a SILVER ADDY.

About Concentre Communications, Inc.®
Founded in 1980, Concentre Communications, Inc.® is a recognized leader in strategy-based brand identity. The agency provides customized services in marketing, public relations, design, Interactive and new media. The Greater Madison, Wis.-based firm’s slogan is – Think Green. Think Creatively.® for all of its client work. More information can be found at www.concentre.us.

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Founded in 1980, Concentre Communications, Inc.® is a recognized leader in strategy-based brand identity. The agency provides customized services in marketing, public relations, design, Interactive and new media. The Greater Madison, Wis.-based firm’s slogan is – Think Green. Think Creatively.® for all of its client work. More information can be found at www.concentre.us.