This is the second time that ISN has engaged BPC to promote an event in Jordan following a similar project which was concluded in September 2011.
The expo brought representatives from 30 leading US universities to Amman to meet students interested in obtaining scholarships to study in the United States. The event was organised in collaboration with the US Department of Commerce within the US Embassy in Jordan.
Through a co-ordinated campaign carried out through social media and PR, BPC was able to leverage its network of online influencers and journalist connections in Jordan to promote the fair to the Jordanian public.
In addition to PR services, BPC provides a range of marketing communications services including; corporate branding, print, broadcast, digital and outdoor advertising, media planning and buying, market research, and video production across the Broader Mediterranean region.