NJ Nutritionist Highlighted in Asbury Park Press Working Women Section

Jan. 26, 2012 - PRLog -- OCEAN, NJ – Look for certified NJ nutritionist, Joy Solliday, in the Asbury Park Press Sunday edition under the Working Women section.  Joy’s personal story and biography along with photos will be featured Sunday, January 29th .

Joy is the creator of FOODFIT Ultimate Weight Management, a comprehensive weight loss, fitness and behavioral coaching program.  One of the most unique aspects of the FOODFIT program is that it addresses the three most critical areas for weight loss success; diet, behavior and exercise.

Although Joy always had a passion for the fitness and weight loss industry, she didn’t always find herself in that field.  After years of high ranking positions at various health clubs and weight loss centers, Joy began her own, home-based wellness program when she became pregnant with her daughter in 2003.  In 2005, Joy was widowed, and rather than invest more time and money into her entrepreneurial dream, she decided that going back to work full time was the safest decision for her and her daughter.

The safe solution ended up not being so safe after all, as Joy was laid off shortly before Christmas in 2010.  The lay-off turned out to be exactly what Joy needed. Joy’s vision of creating and owning her own weight loss management program was reinvigorated and the wheels were set into motion almost immediately. On February 8, 2011, exactly one month and one day before her 50th birthday, she created and launched FOODFIT Ultimate Weight Management.

“As a certified nutritionist and weight management consultant I noticed that there seemed to be three separate services being offered to individuals with weight issues,” she explains, “One is fitness, i.e., gyms, training studios etc. and then there is weight loss, diet centers, surgery centers etc., and finally there is coaching, life coaching or other types of behavior modification. However no one seemed to be putting the all these components together into one comprehensive program.”

Her educational background in coaching as well as certifications in personal training, nutrition and weight management gave Joy the confidence she needed to be the one to finally pull all aspects of weight management together.  

FOODFIT is approaching its one-year anniversary and according to Joy, things couldn’t be better. “Clients are seeing tremendous results with the program and they are realizing now that there are so many different factors to not only losing weight but keeping it off as well,” she says. “I can’t tell you how many times a client says to me, ‘Now I understand why I kept gaining the weight back, I wasn’t treating the reasons behind my overeating, I was just trying to stop it.”

Although Joy admits that starting your own business is quite scary, especially in this economy, she firmly believes that she has made the right decision. “Seeing the success my clients are experiencing, seeing how their lives are changing for the good…that’s what it is all about. That’s why I do this.”

*Read Joy’s full story Sunday, January 29th in the Working Women section of the Asbury Park Press.

FOODFIT Ultimate Weight Management is located at 1602 Lawrence Avenue, Ocean NJ.  For more information on the program or Joy, please call 1-855-MYFOODFIT (693-6633) or visit http://www.myfoodfit.com .