Surfaces 2012 Seminar “Marketing & Selling to Women Flooring Consumers!”

Jan. 15, 2012 - PRLog -- Kinnelon, NJ – Effectively marketing and selling to women matters to flooring and stone businesses wanting to be successful.  Those focused on doing so will benefit from “Marketing & Selling to Flooring and Stone Power Consumers (aka Women!), a one-hour seminar led by Christine B. Whittemore, chief simplifier, Simple Marketing Now, at Surfaces 2012, which features Nufloors Coquitlam, a leading Canadian floor covering retailer, as case study. Surfaces, the annual exposition for floor covering and stone professionals, takes place at the Mandalay Bay Convention Center in Las Vegas from 1/23 through 1/26/2012.

Marketing & Selling to Flooring and Stone Power Consumers (aka Women!) is scheduled for 1/25/12 from 12:00pm to 1:00pm.  The session explores how to market and sell effectively to women consumers who make or influence over 80% of flooring and stone purchase decisions. The session will review the latest marketplace trends, present a framework for marketing and selling to women customers, and explore best practices from the flooring and stone industry, with focus on Nufloors Coquitlam as case study.

“Too often, focusing on women customers feels like a ‘soft and fuzzy’ concept when it makes good business sense,” says Whittemore. “Attendees to this session will walk not only with a big picture appreciation for woman customers and the flooring marketplace, but also with sound business recommendations so they can successfully effect change.”  

To register for the seminar, log on to the Surfaces website http://www.surfaces.com/attendee/education-program.aspx.

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About Simple Marketing Now LLC:

Simple Marketing Now, a marketing communications consultancy, helps organizations get found online using social media and content marketing. Simple Marketing Now issues the Social Flooring Index - http://simplemarketingnow.com/blog/social-flooring-index-... - which monitors the social state of the Flooring Industry and Flooring The Consumer –http://simplemarketingnow.com/blog/flooring-the-consumer/ – about marketing to women and the retail experience.

For more information, visit http://SimpleMarketingNow.com.