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Follow on Google News | Nonprofit Consulting: Creating an Online Fundraising EcosystemIt is critical that organizations have a combination of grant funding, major gifts and internet fundraising to avoid potential income gaps that could hurt the fulfillment of their mission.
By: Greg It is critical that organizations have an appropriate combination of the above listed resources in order to avoid potential income gaps that could cause program or personnel cuts that could be detrimental to the fulfillment of their mission. It has been estimated that one third of all giving to nonprofits organizations is now online as of 2010 (Olsen: 370). First, if an organization’ Develop a synergy among all websites – nudge users from Facebook to join your private social site, make sure there are links and even graphic ads to compel users to visit among all the various web presences of the organization. In this way they can meet other users they may not have previously on another platform, and can become proactive in supporting causes and helping things go viral. Since email newsletters have a longer proven track record of successful customer acquisition and retention if used correctly, these programs should be the ultimate target for any web campaign. Keeping long term relationship building as the goal, new friends harvested on Facebook, Twitter, Linkedin and other social sites should not necessarily be “pitched to” immediately. The goal would be to direct them to email campaign signup forms on an organization’ Since internet users are not likely to give up their email address without getting something in return, we should ask what rewards are given in exchange for their sign up action. Rewards could include special deals on products from a Mission Shopping cart, an e-book or short research study about a topic of interest within the organization, a short story by a recipient of the organization’ Nonprofit consulting and nonprofit strategic planning at http://thedesignpress.com # # # We provide nonprofit consulting including internet fundraising, web design for nonprofits and grant proposal writing for nonprofits. End
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