Web Design for Nonprofits - e-Commerce Fundraising Strategy

PRLog (Press Release) - Jan. 8, 2012 - For nonprofit organizational websites that wish to accept donations directly on their site, there are technical issues to consider first. Placement of a typical “call to action” graphic is of utmost importance, and should be done so to provide optimal viewing capability. Colors can be manipulated to stand out and direct attention to the area to click and initiate the donation process. Catch phrases need to be carefully tailored to compel visitors to take action, much like excellent marketing language in the business world.

Another consideration is the actual design and placement of the donation button on a webpage. It has been found that donation buttons which contain both a picture of the “crisis” or “need” that the nonprofit addresses, along with the “agency response” to that crisis, are more likely to have successful donations, higher trust by users, and longer time spent on the website than buttons containing only one of the aforementioned pictures, or text alone such as “Donate Now,” “Make a Gift,” or “Help Our Cause.” Transactional trust is the driving force in successfully implemented donation websites, and this includes both a trust of having a secure online transaction as well as knowing the money donated will truthfully go towards the cause for which it is advertised. “The current research suggest that aid agencies can and should do more than simply provide a donation button with the words ‘Donate Now.’

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We provide nonprofit consulting including internet fundraising, web design for nonprofits and grant proposal writing for nonprofits.