PRLog - Dec. 11, 2011 - LAGUNA BEACH, Calif. -- Carol’s unique selling approach enabled her spa to average 55% of total revenues from retail sales alone, causing her to be named American Salon magazine’s first Retailer of the Year for her outstanding work in salon display, merchandising, retailing, and staff training. Over the years, Carol’s articles and information have appeared in the Wall Street Journal, Life, American Spa, Day Spa, Spa Canada, American Salon, Modern Salon, Skin Inc., DermaScope, Salon Today, Nails, Nailpro, Medesthetics, and Les Nouvelles Esthetique, to name just a few.
Carol has produced over 25 DVD and audio spa sales-training programs and two cutting-edge, in-spa music programs. Her first book, In the Bag: Selling in the Salon, has become the gold standard of spa and salon sales training. Carol was on the International Spa Association team that wrote the definitive book, Retail Spa Management. Now beauty school students around the world are being trained with BeauteeSmarts for Beauty Schools, the first sales and marketing beauty school curriculum, designed and produced by Carol Phillips.
Carol is the founder of BeauteeSmarts, which offers full-service consulting, marketing, branding, training, product development, and sales programs. Carol and her group have done work for industry icons such as John Paul Mitchell Systems, Nexxus, Redken, MD Formulations, Eminence, JCPenney, Supercuts, Mama Mio, and Jane Iredale.
Carol has had the pleasure of consulting and training great beauty businesses like Canyon Ranch Resorts, Elizabeth Arden Red Door Salons, Gaylord Resorts, Glen Ivy Hot Springs, Grove Park Inn, MGM Hotel, and Exhale Spas. Carol designed the original prototype spas for Estee Lauder’s flagship Origins Spa and General Nutrition Centers.
Thousands of beauty professionals have seen Carol’s dynamic classes at ISPA’s annual conventions and knowledge networks; International Beauty Shows (IBS); Midwest Beauty Shows; Les Nouvelles Esthetique; and International Esthetics, Cosmetics, and Spa Conferences (IECSC). She has been a keynote speaker for all of the Esthetique SPA International shows throughout Canada, with standing room only. Attendees have reported doubling their business after putting her tips and techniques to work for them.
Interviewed by Winn Claybaugh, Carol shares a humorous approach to salon success that will make you wish you’d said it first!
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