New Book Highlights Creative Ways to Market Web Design

Nov. 17, 2011 - PRLog -- We've watched some of our peers struggling over the past couple years to bring in new contracts. The economy has been just as hard on our industry as it has on most others. When you're marketing web design, you have to be very creative these days. It seems like more and more people expect a $5,000 website for a couple hundred bucks. The cookie cutter website companies that offer them for free or for $10 a month don't help our cause. Nor do the overseas companies who can build websites for close to nothing because their governments subsidize them for doing business in America.

For these and other reasons DevAmerica Web Designs (http://devamerica.com) has just released our new Kindle eBook called 21 Surefire Ways to Market Web Design (http://www.amazon.com/dp/B0066BJ10W). In it we demonstrate how you can work to grow your business and reinforce your credibility as a leader in web design. It focuses on what to do after your SEO done and you have a website that will keep people interested when they get to it. These principles go beyond getting people to your website and can start driving customers to your business even if your website is on page 73 of Google.

The ideas in the book focus more on helping web design businesses and consultants create an image of "industry expert" around themselves and make potential clients feel confident, if not eager to work with them. You can put yourself in front of as many sales leads as you want, but if they don't have a reason to trust your skills more than the abilities of last guy they talked to, what’s going to make them choose you? 21 Surefire Ways to Market Web Design helps to tips those scales in your favor.

While doing researching for the book, we found that most web design consultant are relying almost completely on word of mouth to get new contracts, while many web design companies are investing money into traditional advertising campaigns that may or may not be paying off. We were doing the same before 2010. This was a fine way to do business before the economy tanked. Now, though, you have to put more time and effort into growing your business. It’s a struggle any way you look at it because the very nature of what makes someone a good web designer is exactly what makes them not good at sales. That makes having a reference like this is so important.

We’ve basically taken 21 marketing techniques that are proven to get results and laid out exactly what you need to do to make them work for you. Not all of them will work for everyone, but there are plenty that will work for you no matter where your strengths lie.

You can buy 21 Surefire Ways to Market Web Design in the Amazon Kindle Store (http://www.amazon.com/dp/B0066BJ10W), currently and it will be launched for iBook and Nook later this year.

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DevAmerica Web Design specializes in creating the professional image you want your customers to see. We strive to find the best possible solutions for our clients and provide web design and SEO services that drive customers to your business.