Striking a mix between marketing and social media, Google+ is more or less a place to hang out with friends, colleagues or simply share information with strangers. As the network quickly adds features that aim to keep it form being a one-hit wonder, Google+ has effortlessly integrated all of the search engine giant’s features into one simple interface.
Sean Brassington, a Systems Engineer for iApps Pty Ltd said, “Google+ is way less authoritarian than Facebook and is a great place to hang out without the need for credit card numbers and spooky facial recognition features.”
“Facebook has always downplayed its invasiveness, and the effects its rapid rise into mainstream culture has had on the well-being of its users”.
“Our company develops applications, so you can imagine how a web service such as Google+ is going to change the game for other industries looking to promote their services.”
“We can market our applications on Facebook, but its too static and does not have the Search Engine Optimization and rapid information sharing capabilities that Google+ so deliciously includes as a basic feature.”
“To have over 900 strangers +1 your content without the need to shamelessly promote on Facebook, is far too appealing for anyone working in this industry, its power to find your target audiences is nothing short of genius”.
“We’ve just expanded our company onto another continent thanks to Google, however keeping our clientele of mostly business owners and corporates engaged has been done traditionally through Facebook and LinkedIn”, he said.
But is this were Facebook will triumph? Lets be honest, Google has repeatedly failed to engage an active social media following, purely through poor planning, design, and its widespread perception of being cluttered and complicated. Whereas for the latter half of its existence, Facebook has been relatively easy to use and hasn’t required users to have a “facemail”
Google+ does however; throw in the allure of SEO and business marketing strategy, positioning itself as a more mature and ‘tech savvy’ service when compared to the amateur and young nature of Facebook. Now I don’t want to take an overtly obvious bias here, but Facebook has always scared me to the point where I deleted my account after 2 horrible weeks of self-engineering and sub conscious numbing of my psyche.
“We’ve just expanded our company onto another continent thanks to Google, however keeping our clientele of mostly business owners and corporates engaged has been done traditionally through Facebook and LinkedIn”, said Brassington.
This very statement reinforces the notion that there’s a user-retention war currently going on between the Facebook tyrant, and the Google leviathan. Without Google, Facebook would not be as ruthless and unstoppable as it is today, Google being Google, has simply created Google+ as a platform to digress its already devoted users onto a more stable and less authoritarian platform.
So where’s Google+ going to go? My answer is that it will surpass Facebook as being the number one choice for those two ‘freaked out’ (or forbidden to) join the Facebook bandwagon. I.e., intelligentsia, journalists, the Chinese cough, and tech savvy Googlers with a taste for sharing quality multi-media.
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iApps, a member of the Apple Developer community, is an Australian based company specializing in the design of applications for the Apple iPad, iPhone, iPod touch and other Mobile Device technologies.
We provide software design and development services for iPhone, Mobile, Mac and the Web. And the iPad, naturally.
Our customers include individual consumers, corporate, SME's and industry clients. Our teams of innovative and experienced industry professionals combine their technical skills with their innate ability to 'think outside the square' to deliver high quality, effective and user-friendly applications.
iApps work in partnership with recognized leading industry experts to develop software that meets the needs of the business and achieve greater profits by increasing the productivity and efficiency of employees, whilst reducing costs.
For more information, please visit http://www.iapps.net.au/