Mediachase Announces Launch of Canon Australia Online Store

Canon Australia launches new direct to consumer online store on the Mediachase eCommerce Framework (ECF).
 
Nov. 8, 2011 - PRLog -- Mediachase is pleased to announce the official launch of Canon Australia’s new online store on the Mediachase ECF G5 platform.  Canon is one of the world’s leading organizations in cameras and digital imaging solutions for businesses, industry and consumers.  Canon Australia, a subsidiary of Canon Inc. Group (NYSE- CAJ, TYO- 7751), launched their Canon Online Store creating a new direct to consumer channel to reach the Australian public. Providing a new eCommerce solution enables Canon Australia customers to browse, research, and purchase items all in the same place. Intelligent architecture and integration allows customers to view product availability as they shop. As part of an overall digital strategy Canon Australia plans to utilize the ECF platform for the Canon New Zealand Online Store in the future.

Meticulous planning to leverage the ECF’s intelligent architecture allowed Canon Australia to design their site using their existing CMS Solution Sitecore, which was an important criterion in Canon Australia’s selection of an eCommerce platform.  The ECF’s extensive APIs facilitated the integration with numerous other third party systems including Oracle ERP, eWAY payment gateway, Microsoft BizTalk Middleware, Masterpak, and Intech Address Validation.  This seamless integration all occurred in a way to maintain and enhance the security of the employee store.  

Scalability and flexibility for future expansion were important drivers for Canon Australia when deciding how to implement their solution.  When devising a digital strategy and evaluating solutions, Tony Burke, eStore Manager of Canon Australia remarked “We decided to go with a platform solution as this ensured we have the flexibility to scale and grow as our business grows.”  With the launch of the Canon Online Store, customers and employees alike are able to have access to the wealth of Canon products and expertise at their fingertips.  Visit store.canon.com.au  to view the new Canon Australia Online Store.  For additional information on the Mediachase ECF, contact Joe Grause or visit www.mediachase.com/commerce.  



About Mediachase
Mediachase designs, integrates, and builds innovative software products, and tools for companies needing to streamline internal and external business activities.  With thousands of customers worldwide, Mediachase is committed to improving the business lives of people implementing connected systems.  Mediachase software combines the stability and support of commercial products with openness and choice by including source code and engaging developer communities with each of its software platforms.  The flagship ASP .NET eCommerce Framework (ECF) powers hundreds of eCommerce sites globally, and is the .NET commerce platform of choice for industry-leading companies, enterprises, and agencies.  Since 1997 Mediachase software has enabled seamless, successful implementations for our customers and worldwide network of partners and developers.

Mediachase is a privately held company headquartered in Los Angeles, California, with offices in Washington, DC.

About Canon
Canon  is the world’s leading imaging organization that actively inspires with imaginative ideas that enable people to connect, communicate and achieve more than they thought possible through imaging solutions for business and consumers. Canon’s Australian R&D company, CiSRA, develops and exports digital imaging technologies for use in Canon products worldwide. Canon has ranked among the top-three US patent recipients* for 21 of the last 23 years, and had global revenues of around $US45 billion in 2010. Canon Australia also operates Canon Finance Australia, which offers one-stop shopping for customers wanting leasing or finance services. For more information, visit www.canon.com.au, www.facebook.com/canonaustralia, www.twitter.com/canonaustralia, www.youtube.com/canonaustralia
* Based on weekly patent counts issued by the United States Patent and Trademark Office


CONTACT INFORMATION:
Mediachase:
Joe Grause
202-355-7125
Joseph.grause@mediachase.com
www.mediachase.com

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Mediachase designs, integrates, and builds innovative software products and tools to streamline internal and external business activities. The flagship ASP .NET eCommerce Framework (ECF) is the .NET commerce platform of choice for industry-leaders.
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