To differentiate itself from other home accessory brands, the company is taking steps to encourage customers to talk to each other about how they are using the products, which include aprons, table cloths, oven gloves and shopping bags, give feedback, interact with the designers and share ideas about home styling. As well as offering monthly £50 incentives to encourage people to send in photographs of the products being used, MoreVibrant will be using Facebook and Twitter to build a community of customers who share a love of stylish interior design.
Founder Candy Leung believes she has found a gap in the market after extensive research that revealed that, while price is the most important factor when purchasing home accessories, quality and the look are the two next most important influences .
She said: “The market is currently dominated by low-price, low-quality products that are distributed by mass market retailers. My business is very different. We are committed to offering quality home accessories that are good quality, well designed and affordable.
“We passionately believe home accessories can genuinely make a difference to the ambience of our homes - we want people to feel they want to do more at home, be uplifted by the things around them, enjoy their surroundings more and to have more quality time with their families and friends at home. We feel this is especially important during a time of recession.”
In a departure from most home accessory retailers who, Candy says are often factory-led and adopt a ‘manufacturer mentality’, MoreVibrant.com will be influenced by customers and there will be a real connection between the customers and designers.
“We want our customers to tell us what they think and how they use our products. We want people to feel they have the right to give feedback even on home accessories. Through www.morevibrant.com people can also share their own home decoration styles, tastes and thoughts with each other, just like book review websites. At the moment no other home accessories brand bothers to take feedback on board in a serious and committed manner,” she explained.
The MoreVibrant team includes a range of carefully selected, talented international designers from diverse cultural backgrounds and countries who are developing different but complementary styles for the products. Every member of the team, whether a designer, manufacturer or working in the office, shares the same energy and passion for colour and wants to help bring colour to everyone.
“We believe in openness and transparency so that customers know who is behind the products, designs and ideas which is also a very different approach to other companies,” Candy said.
A survey by RedShift on behalf of MoreVibrant revealed that respondents are typically spending £187.20 every six months on home accessories with those aged 25‐35 spending more (£221.70). The research showed that people like to invest in fresh looks at home and that brightly coloured items help bring a most positive ambience and create an uplifting living space. Almost 70 per cent of the 2,000 respondents surveyed reacted positively to the boldly coloured sample patterns.
MoreVibrant is a fresh, young, international company which manufactures all its products using quality fabrics that are nice to touch and long lasting. The company’s goal is to help customers create homes with impact that are vibrant and lively homes and this makes connecting them with designers, sharing the stories behind the products and listening extremely important.
A range of products has been designed for use in different rooms of the home. Each piece is super bright and colourful to help energise day-to-day activities and make them more fun. The initial range of products includes aprons, table cloths, oven mitts, double oven gloves, pan-handle socks, cushions, washbags and shopping bags. They have been manufactured to be functional and robust and also make perfect gifts.
1 On-line market research in 2010 carried out by Redshift involved 2004 respondents. 86 per cent said price and quality were the most important, followed by the design look, products being easy to wash/care for and type of fabric.
Note to editors: For more information, interview requests or samples please contact Suzi Christie at suzi@blueberry-