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Borden Dairy Company Introduces Borden Life!™ Milk for the Whole Family

Four New Fortified Milks Emphasize Energy, Bone Health, Multi-Vitamins, and Fiber

 
PRLog - Oct. 19, 2011 - (Houston, Texas) October 18, 2011 – Borden Dairy Company, the most beloved milk in Texas, today announced the debut of their new milk line, Borden Life!. The unique line of milks is designed to help meet nutritional needs for the whole family and comes in four choices: Protein, Calcium, Multi-Vitamin, and Fiber.

Each milk is supercharged with vitamins and nutrients, and they’re designed as everyday beverage choices with well-known health and nutritional benefits.

They’re also delicious. Borden goes through a special process to ensure that its milk has a creamy taste. When consumers choose Borden Life!, they’re choosing a nutritious milk that really does taste great.

“Lots of people think all dairy is the same, but Borden Life! is different,” said Tim Hawk, General Manager. “These four super-nutritious new products stand out because they give people more choices to better fit their lifestyles and health goals while delivering an outstanding, creamy taste.”

Borden Life! products will be available at national and local retailers throughout Houston including Wal-Mart, Kroger, HEB, Food Town, Foodarama, Gerland’s, Rice, Sellers, and Fiesta.

The four milks in the Borden Life! Line were chosen based on extensive consumer research to understand the most important nutrients that families are concerned about getting in their current diet.  

Borden Life! Protein Milk™ has 12 grams of protein per serving, which is 24 percent of the daily recommended value. The milk packs a heavy nutritional punch to help boost energy, refuel people on the go, and build muscle.

Although calcium is critical to long term bone health and reducing the risk of osteoporosis, most consumers don’t get nearly enough. Borden Life! Calcium Milk™ bolsters bones with an extra 10 percent of the recommended daily value per serving versus regular milk.

Borden Life! Multi-Vitamin Milk™ contains 25 percent of the recommended daily values of 10 key nutrients to keep milk lovers looking and feeling great, including Vitamin D, Vitamin C, Vitamins B2, B3, B5, B6, B7 and B12, Calcium, and phosphorus. It also has 10 percent of the recommend daily allowance of Vitamins A and E, magnesium and zinc.  

Unlike other milks on the market, Borden Life! Fiber Milk™ has 10 percent of the daily recommended allowance for fiber, to help keep consumers balanced and feeling fantastic.

These new Borden Life! products are also packaged in light blocking containers to preserve nutrition and extend shelf life.

“The milk market wasn’t giving consumers enough choices,” said Hawk. “That’s why we’re introducing Borden Life! Borden has been Texas’s dairy leader for 150 years, and we want to keep providing people with new products that will make their lives better, enhance their health, and always taste great.”

Please find more information at: www.bordenlife.com

About Borden
Borden Dairy Company, headquartered in Dallas, employs approximately 4,500 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers.  Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder Mr. Borden did. For more information, visit www.bordendairy.com.

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Borden Dairy Company, headquartered in Dallas, employs approximately 4,500 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers. Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder Mr. Borden did. For more information, visit www.bordendairy.com.

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