A New Choice Arrives in the Dairy Aisle

CLEVELAND - Oct. 16, 2013 - PRLog -- (CLEVELAND, Ohio) October 16, 2013—Borden Dairy Company today announced the launch of its new Lactose Free milk in Cleveland, Cincinnati, Toledo and surrounding communities. The milk, available in 2% reduced fat and skim varieties, will arrive on the shelves in several local retailers beginning October 16.

Made with 100% real milk, Borden’s Lactose Free milk will deliver the creamy, rich taste that the brand is known for, while providing consumers with an easy to digest lactose free option. The milk was developed in response to the growing number of consumers following lactose free diets. According to the Innovation Center for U.S. Dairy, more than 53 million consumers are lactose intolerant.

“Our goal is to provide a product that meets the dietary needs of lactose intolerant consumers without sacrificing the great taste of real milk,” said Jenica Oliver, director of marketing at Borden Dairy. “Borden Lactose Free milk is made with 100% real milk. It contains the same calcium, protein and vitamin D as Borden milk so consumers still get all of the important nutrients milk provides.”

Borden is inviting consumers to experience the 100% real milk taste of its new Lactose Free milk by offering a 100% taste guarantee. For more details on the taste guarantee, call Consumer Care at (855) 311-1583 or email trylactosefree@bordendairy.com.

About Borden

Borden Dairy Company, headquartered in Dallas, employs approximately 4,600 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers. Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder Mr. Borden did. For more information, visit www.bordendairy.com.