Max A Pooch Called New Mascot for Recycling!

Oct. 6, 2011 - PRLog -- Deerfield, IL... Keith Sanderson, Sidekick of Max A Pooch, announced today that Valerie Hoy, CRI (Container Recycling Institute) Director of Communication wrote "Recycling has found a new mascot in Max A Pooch, a "recycled" dog from Lake County, IL."

Hoy wrote the statement as the intro of an article about Pooch  in CRI's October newsletter, http://www.container-recycling.org/publications/newsletters/2011Oct/

CRI is a non-profit organization with a mission to make North America a global model for the collection and quality recycling of packaging materials, and the organization is celebrating its 20th anniversary.

Max A Pooch is a  Labrador retriever whose mission is to make people be more aware of the cost of littering and abandoning animals in terms of  the cost in dollars as well as pain and misery.

Pooch's website is http://www.maxapooch.com

At six months of age Max A Pooch was abandoned at an animal control facility where he was recycled (rescued) by Orphans of the Storm Animal Shelter, a Lincolnshire, IL based no- kill shelter.

Sanderson and his wife Helen adopted the young dog. "We had a handful," He recalls. "Max had no training, was almost full grown, strong and full of energy. Just the kind of dog you shouldn't adopt unless you are ready to make and keep a commitment to spend a lot of time and work with it."

Max was a fast learner. So fast in fact that Sanderson had to devise new activities to keep the energetic but mischievous dog's mind and body occupied.

One day Sanderson wondered if he could train Max to retrieve bottles and cans instead of tennis balls. In no time the canny canine was finding and picking up those discarded items. From there Max learned how to not only find and pick up the litter but to dispose of it in recycling or trash containers.

Now, Pooch and Sanderson appear in front of audiences and at fundraisers, are guests on radio talk shows, featured in newspaper articles, and their video has been seen by millions of people.  

Audiences are amazed when Pooch demonstrates his ability to find, retrieve and dispose of cans and bottles.

Sanderson points out that Max A Pooch was discarded like the cans and bottles he retrieves. If he had not been rescued he would have been one of the more than 4,000,000 dogs that are put down each year.

His body would have ended up at the bottom of a landfill along with the cans, bottles and other millions of things that are discarded each year.  In his unique way Pooch is a living example of the benefits of recycling.

In this time of financial stress it's ironic that society spends billions of dollars in cleaning up after humans.

Sanderson asks "Why don't we just be like the Boy Scouts and leave an area better than we found it....Why don't we begin to act like adults and clean up after ourselves, even in public spaces? People who litter and people who abandon dogs and other animals have something in common. They leave a mess for others to clean up."

He points to the Container Recycling Institute and their endorsement of  the current Senate resolution for improved recycling  as positive action.

The resolution expresses "support for improvement in the collection, processing and use of recyclable materials. It reinforces the importance of recycling to the US economy, as well as to the environment."  

Citizens  who support this resolution should follow the suggestion of CRI and  contact their Senators . Information about the resolution and contact information can be found at, http://www.container-recycling.org/

Sanderson believes there is a common thread that links people who litter  and people who abandon animals.

In both instances people aren't thinking about the consequences of their actions. The results are others are left to undo the mess and the damage that is done.

In its efforts to remove litter and to pay for the cost of housing, caring for, and euthanizing 4 million dogs annually,  America spends hundreds of millions, perhaps billions of dollars undoing the damage done by careless and thoughtless humans.

The message can best be summarized by what Animal Planet's David Mizejewski wrote in his blog about Max
.  
David wrote, "I couldn't resist one more dog-related story because this is so awesome. Check out the video about a "recycled" black lab that is now on a mission to recycle trash. I think this is such a clever and useful way to channel the lab's innate retrieving instinct for the greater good."

Or, as Max A Pooch says, "Recycling is so easy even a dog can do it."

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Max A Pooch the recycled dog who recycles helps audiences understand the consequences of their actions. Sanderson draws the connection between those who trash the planet and those who are responsible for destroying 4,000,000 dogs annually.