John Horodyski is Principal at DAM Education, the leader in providing education, training & consultation for Digital Asset Management (DAM), Metadata & Taxonomy. He is also Manager of Digital Programming, Product Development & Research at CBC.
“One cannot exaggerate the importance of understanding that most of the benefits of DAM software can’t be realized without good metadata,” writes Horodyski in the white paper.
The white paper was written to help marketers, corporate librarians, and other DAM users and administrators through the often daunting task of designing, testing and maintaining the schemes behind metadata, the descriptive data associated with digital files that, among other things, makes them searchable.
“We understand that while most organizations are prepared to say ‘We’re ready to get our files on order,’ not nearly as many are prepared to answer the logical next question: How?” said Jake Athey, Widen Marketing Manager. “So we asked John (Horodyski), who’s among the best around at what he does, to help us offer people a foundation for answering that question. The result is a white paper that’s not just informative, but immediately useful as well.”
The white paper is available online via Widen’s website, www.widen.com, and www.DigitalAssetManagement.com, a Widen-sponsored DAM educational resource site.
Hard copies will also be available to attendees at Henry Stewart Events’ DAM Chicago digital asset management conference which will be held Sept. 13, 2011 at the Intercontinental Hotel, Chicago Magnificent Mile, and is designed to help attendees learn more about DAM and inform their decisions about integrating DAM systems into their organizations. Henry Stewart Events put on similar DAM conferences in Los Angeles, New York and London in 2011.
To download “A guide to the lifeblood of DAM,” visit http://bit.ly/
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Widen has used more than 60 years of experience in helping customers build brand equity and consistent cross-channel brand representation to develop an inventive suite of Web-based DAM applications. Widen software services provide marketers with real-time access to asset libraries, reducing the costs of search, file preparation, redundancy, hardware and software.