Reality Interactive Advocates Green Customer-Centered Digital Merchandising Campaigns

Aug. 29, 2011 - PRLog -- Middletown, Conn. – Reality Interactive, a leading full-service digital merchandising agency, announces the analysis of several digital merchandising deployments shows a significant effect on the bottom line of companies and cuts down on companies’ carbon footprint.

With the implementation of digital signage and digital frames campaigns, companies make an investment in signs on a network that can be easily updated to display any content. Reality Interactive found that companies who use the digital signs cut down on their need and use of printed materials both externally or internally.

Reality Interactive offers a compliant, green solution that enables institutions to more effectively target customers through branded messaging without the costs associated with traditionally branded printed posters and paper handouts.

An innovative hybrid solution, bitSHUTTLE, allows a company to create an infinite number of branded messages in off-the-shelf digital frames. Companies at local and corporate levels can create customized messaging to reach customers while they are inside a store, bank, restaurant, hotel lobby or an auto dealership. Reality Interactive’s bitSHUTTLE solution supplies digital signs with unique, consistent, localized content, designed for specific and general audiences.

Traditional marketing programs involve sizable spending on planning, design, and production of posters, pamphlets, and plastic display cases. Additional spending is made on the cost of delivery of printed material to individual locations nationwide. This method accelerates the overflow capacity of landfills.  

While energy certainly is utilized to power digital frames, the direct costs included are the frames themselves and low hosting and design fees. Corporate messaging compliance availability enabled by the frames becomes a real time advantage for keeping regional offices in touch with timely corporate messages, all with no lag in marketing teams’ receipt of approved branding.

“In age of ‘green’ we have taken the initiative to encourage customers and agency partners to embrace the impact digital merchandising has on marketing budgets and the environment,” said Craig Martin, CEO, Reality Interactive.

“The benefit for digital merchandising practitioners is huge. Not only will brands resonate more readily with customers, but spending on wasteful corporate collateral is eliminated, enabling companies to rapidly exceed their green and overall marketing goals with high impact, low cost digital signage,” added Martin.

Download this case study to read more about an implementation of bitSHUTTLE digital frames: http://www.realityi.com/sites/default/files/Huntington%20....  For more information, please visit: http://www.realityi.com.

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About Reality Interactive:
Reality Interactive is a digital merchandising agency with a full selection of services. They choose the right solutions needed to conceptualize, design, develop, deploy and maintain all types of digital merchandising initiatives. Clients include companies aiming to influence customers at the point of purchase. Reality Interactive connects consumers to brands and educates them about products to influence their present and future purchasing decisions.

Services include strategy, conceptualization, design, development, maintenance and management of digital merchandising campaigns. Reality Interactive’s real-time program management portals, remote management capabilities, customizable analysis and reporting tools place brand/ product managers and marketing teams in full control of the message as well as the measurement of successful brand penetration among consumers on national, regional and local levels. Visit http://www.realityi.com for more information.