10 Ways For Creative Professionals To Attract More Local Clients With Direct Response Copywriting

Aug. 19, 2011 - PRLog -- While many companies are cutting expenses in all areas, a handful of savvy marketers are finding ways to attract more and bigger contracts for the services they provide. A key to attracting more clients is getting effective messages to the right people with compelling copy channeled through right media.  To help small business owners, creative and technical professionals and career-changers attract more and better prospects, Mike Connolly, freelance copywriter and founder of PowerCurve Media will be presenting a workshop at Boulder Digital Arts in Boulder, Colorado on August 23, 2011 on “Copywriting for Creative Professionals”.

Mr. Connolly will give an overview of the copywriting process, from determining your core marketing message to a list of “10 Building Blocks” for creating marketing messages that get results.  Time permitting, he will also demonstrate “The Top 5 Copy Boosters” for writing more effective copy and “5 Copy Vampires” that are certain to suck the lifeblood out of your marketing, that you will certainly want to avoid.

With social media, mobile marketing and video content burgeoning, the opportunities to reach highly targeted and precisely defined market niches are exploding.  However, in order to make the best use of these media, smart business owners and independent professionals must constantly hone their ability to communicate effectively to their ideal prospects.

Developing an authentic and relevant core marketing message is absolutely essential to attracting the right kind of business, yet only a relative handful of the most creative and successful small business owners and professionals have a clear, unique and compelling message to offer their ideal clients.  In “Copywriting for Creative Professionals”, Mr. Connolly will enable attendees to master this essential and highly lucrative skill.

Here's what one student said about the workshop when it was presented in March, 2011 at Boulder Digital Arts:

“Mike provided a great learning environment and was able to convey practical examples and exercises in the science and art of copywriting that were meaningful and effective.  The participatory nature of the class made for a fun and interesting experience and Mike’s emphasis on the basic narrative and psychology behind effective writing was challenging and thought provoking.  I was very pleased to be able to receive such concise insight, direction, and real-world examples from such a well-rounded and seasoned professional.”  ~Jon Lybrook – Managing Partner, WordSecure, LLC

In an effort to provide a rich and supportive learning environment for the local community of creative and technical professionals in the Colorado Front Range and beyond, Boulder Digital Arts is hosting the workshop on August 23, 2011 from 6:00PM to 9:00PM at their world class facilities located at 1600 Range Street, Suite 100, Boulder, CO 80301  Attendees are encouraged to register early as seating is limited.

For more information about the workshop visit https://www.boulderdigitalarts.com/training/details.asp?o... or call 303-800-4647 for details.

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Power Curve Media LLC helps small business owners and professionals who want to expand their clientele attract and keep more clients with advanced, information rich, relationship based marketing strategies. We do this by getting to know your business intimately, then looking at and enhancing your core message and finally by identifying and implementing ways to get that message across to the clients you want to attract through the most cost effective means possible.