These fast movers attract and retain more clients by getting the right message to the right person at the right time in the right media.
To help entrepreneurs, professionals and business owners build their prospect and customer base with less effort in less time, Mike Connolly, freelance copywriter and founder of PowerCurve Media will be presenting a workshop at Boulder Digital Arts in Boulder, Colorado on February 29, 2012 on “Copywriting for the Web”.
Mr. Connolly will give an overview of the copywriting process, from determining your core marketing message to writing tactics to make customer attraction easier and less time-consuming.
From there, course moves through case studies and finally gives attendees an opportunity to enhance a content piece for their own business and get feedback from the instructor and class to make it even more effective.
With the explosion of marketing venues including facebook, twitter Linkedin, Google+, YouTube, and recently Pinterest, the opportunities to reach highly targeted and precisely defined market niches are exploding. However, in order to make the best use of their time and resources in these media, smart business owners and independent professionals must take a strategic approach and bear in mind that the objective is return on investment – more customers, higher profits in less time with less effort.
Developing an authentic and relevant core marketing message is absolutely essential to attracting the right kind of business and developing a powerful strategy, yet only a relative handful of the most creative and successful small business owners and professionals have a clear, unique and compelling message to offer their ideal clients and a sense of how it applies specifically in different media. In “Copywriting for the Web”, Mr. Connolly enables attendees to master this essential and highly lucrative skill.
Here's what one student said about Mike Connolly after attending a copywriting class at Boulder Digital Arts in March, 2011:
“Mike provided a great learning environment and was able to convey practical examples and exercises in the science and art of copywriting that were meaningful and effective. The participatory nature of the class made for a fun and interesting experience and Mike’s emphasis on the basic narrative and psychology behind effective writing was challenging and thought provoking. I was very pleased to be able to receive such concise insight, direction, and real-world examples from such a well-rounded and seasoned professional.”
In an effort to provide a rich and supportive learning environment for the local community of creative and technical professionals in Colorado and beyond, Boulder Digital Arts is hosting the workshop on February 29, 2012 from 9:00AM – 12:00Noon MT at their world class facilities located at 1600 Range Street, Suite 100, Boulder, CO 80301 Attendees are encouraged to register early as seating is limited.
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Power Curve Media LLC helps small business owners and professionals who want to expand their clientele attract and keep more clients with advanced, information rich, relationship based marketing strategies. We do this by getting to know your business intimately, then looking at and enhancing your core message and finally by identifying and implementing ways to get that message out to the clients you want to attract through the most cost effective means possible.
For more information visit www.powercurvemedia.com or call 303.444.6644.