The new logo will be showcased on the "About Me" contest page for Max A. Pooch http://www.about.me/
The "About Me" contest is drawing a lot of attention to Max A Pooch's profile which is currently in the top five percent of the contestants which according to “About Me” winners will have the image appear on a Times Square billboard.
According to Sanderson, "This introduction strategy for the logo is a win, win situation. We get more votes and more people see the new Max A Pooch logo."
The logo is used as background wallpaper for the Max A Pooch profile page until September 20, 2011 when the contest ends. Visitors to the page will have an opportunity to see the logo, have a chance to vote for Max A. Pooch, and an opportunity to provide comments on the logo by clicking to a form.
Pooch is known around the country as the "Recycled dog who recycles," and for his canny ability to seek and retrieve bottles and cans. If he should be among the winners of the “About Me” having his image on a Times Square billboard would be a powerful way for him to communicate his message.
Creating the right logo required capturing the endearing energy and enthusiasm of Pooch, reminding people that each year millions of dogs that are as healthy, vigorous and loving as Pooch are destroyed.
The color green is an important part of the logo because that color is synonymous with recycling, and Max A. Pooch is at one with the environment.
The logo includes a banner that is a reminder that the environment encompasses us all.
All these elements reflect a bit of whimsy and a positive image.
Various versions of the logo have been seen during the past couple of weeks during a trial period to determine how it looked in different media and applications.
The logo will help establish and strengthen the image of Max A. Pooch and what he represents.
"I am absolutely ecstatic about the logo," says Sanderson. The overall design captures the energy and enthusiasm of Max A. Pooch. It definitely will help us make people aware that it is the seemingly inconsequential things they do such as littering, or not picking up a piece of litter will over time have an incredible negative impact on the environment.
We also want to increase people's awareness of the plight of the millions of dogs that are heartlessly abandoned and destroyed each year."
Sanderson believes there is a common thread that links litterers and people who abandon animals.
In both instances people aren't thinking about the consequences of their actions. The results are others are left to undo the mess and the damage that is done.
America spends hundreds of millions, perhaps billions of dollars undoing the damage done by careless and thoughtless humans in its efforts to remove litter and paying for the cost of housing, caring for, and euthanizing 4 million dogs a year.
The message can best be summarized by what Animal Planet's David Mizejewski wrote in his blog about Max
David wrote, "I couldn't resist one more dog-related story because this is so awesome. Check out the video about a "recycled" black lab that is now on a mission to recycle trash. I think this is such a clever and useful way to channel the lab's innate retrieving instinct for the greater good." http://www.prlog.org/
Max A. Pooch is rapidly growing in popularity because in these times of stress and crisis people are looking for positive messages that communicate an individual can make a difference.
"That is perhaps the most important message Max has," says Sanderson of Max who was rescued from an animal control facility by Lincolnshire, IL Orphans of the Storm Animal Shelter.
"Max was discarded by his owners. It's appropriate he reminds us we should all stop and think about the consequences of our actions before we act. Something as trivial as throwing a bottle along the roadside will impact us all; or abandoning a dog will create misery, suffering and perhaps the animal's death."
When Max A. Pooch and Keith make personal appearances Keith discusses the four Rs... Reducing, Reusing, Repurposing and Recycling.
He points out that Max A. Pooch is an example of something that was discarded and saved. Max now enjoys an opportunity to be reused. He has a new purpose in life and helps find and recycle cans and bottles.
Max captures the audience's attention by seeking out and retrieving bottles and cans. Proving reducing litter is so easy a Pooch can do it. The demonstration also shows how a recycled dogs instincts can be repurposed.
Max captures the audience's attention by seeking out and retrieving bottles and cans. Proving reducing litter is so easy a pooch can do it. The demonstration also shows how a recycled dogs instincts can be repurposed.
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Max A Pooch is an online business that provides information and insight regarding recycling, sustainability, and things green through the co-mingling of information about the recycled dog star Max A. Pooch.
The team of Sanderson and Pooch appear in front of audiences where they mix a blend of Pooch's seeking and retrieving talent with Sanderson's capabilities as a lecturer and entertainers.
They have appeared on radio, and in front of live audiences at events.