Oddschecker deploys Push Technology’s real-time internet engine for live in-play betting service

Aug. 11, 2011 - PRLog -- Oddschecker, the foremost online betting odds comparison service, is using Push Technology Ltd’s high performance enterprise messaging and Internet communications technology to support the launch of live in-play betting odds on www.oddschecker.com. Oddschecker timed the launch of its new in-play service so that customers could benefit from the best in-play prices for the opening of the new Barclays Premier League season.

Oddschecker is the foremost online betting odds comparison service, supporting more than one million unique users and publishing over ½ a million markets each month. Oddschecker gives customers direct access to the best prices from the top bookmaking brands, with its new in-play service featuring live odds from leading bookmakers such as bet365, Sky BET, Paddy Power, Stan James, bwin.com and Betfair, as well as the latest Opta football statistics that can help customers make more informed decisions.

“At Oddschecker our overarching aim is to provide the industry’s best betting site, and to achieve this it’s essential that we deliver a first-class proposition for In-Play. Speed is critical to this, allowing us to provide Oddschecker customers with access to the best in-play prices – particularly as in-play now accounts for over 50 percent of some bookmakers’ overall betting stakes. Working with Push Technology’s Diffusion enterprise messaging and Internet communication solution ensures that we can provide our customers with the latest prices at near zero latency,” commented Derren Maggs, General Manager at Oddschecker.

“Our new live in-play service is all about fast, reliable and efficient online data distribution, and we’re convinced that Push Technology sets the performance standard in this critical area,” he continued. “Diffusion helps us to achieve the industry’s lowest latency levels, especially when a bookmaker is also using Push Technology to deliver its prices. With an end-to-end, Diffusion-enabled data delivery service in place - with bet365, for example - we can remove some 3-4 seconds from the in-play process and deliver in-play prices in well under a second.”

“Oddschecker is the market’s leading odds comparison site, and one of the key reasons for its impressive recent growth has been its strong commitment to sharing pricing data at near zero latency,” added Sean Bowen, Push Technology Ltd’s Chief Executive Officer. “We’re delighted that they’re now using Diffusion for their new live in-play service, and we’re looking forward to providing further support for Oddschecker as they continue to develop their price comparison service for mobile users. Thanks to Diffusion, Oddschecker can be certain that all their customers are receiving the same immediate, reliable online pricing.”

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About Oddschecker
Oddschecker is the foremost online betting odds comparison service giving customers direct access to the best prices from the top bookmaking brands. Oddschecker has naturally become the informed choice for casual and professional gamblers alike since the site first went live in 1999. For more information on how the site works and its key features please visit www.oddschecker.com/help

About Push Technology Push Technology Limited is the leading specialist provider of high performance enterprise messaging and Internet communications solutions. Through its Diffusion family of real-time push engine solutions, the company develops and delivers solutions that help customers in key sectors such as financial services, eGaming, social media, multiplayer gaming and transportation to unlock the power of today’s multi-channel, multimedia Internet experience. For more information, please visit www.pushtechnology.com