Fashion Has A (Tulle) Heart

Aug. 1, 2011 - PRLog -- New York, NY- The girl with the heart of tulle, Dominique Auxilly, and Osei PR present The Tulle Hearts Campaign. During the six-month campaign, societal issues will be simulated via provocative imagery, with a portion of monthly sales to be donated to an affiliate charity.

Each month a different charitable organization will be selected to receive a portion of sales from the D. Auxilly line. Once a charity is selected, a shoot will be conceptualized to coincide with its premise, with models donning Auxilly couture. As the campaign progresses, our social media audiences will aid us by nominating charities/deserving organizations to receive donations and inform us about charities they've donated goods or services to. Participants will be rewarded for their support of our fashionably philanthropic efforts.

The first issue we’ve tackled is homelessness, specifically how it affects mothers and children. “…On an average night, 1,105 family members are on the streets, 10,926 find refuge in an emergency shelter, and 15,255 stay in transitional homes. – Huffington Post.” Auxilly has partnered with Caring Hearts Loving Hands Ministries International and will donate 10% of August 2011 dauxilly.com sales directly to families. The Tulle Hearts campaign strives to do more than simply hand out checks, but to also interact on a personal level, providing solace to those in need.

The Tulle Hearts campaign utilizes the Auxilly brand to highlight issues plaguing society, while dispelling fashion industry stereotypes. We hope the campaign encourages brand supporters/general public to see themselves in those in unfavorable positions, inspiring them to also lend a helping hand.  

TEJA Collective will provide hair, makeup, and styling for the duration of the campaign.

To view the Tulle Hearts campaign, submit photos or charity suggestions, and  for information on ways/where to donate, please visit Dominique Auxilly and Osei PR on Facebook. For additional information and press inquiries contact publicist.

ABOUT DOMINIQUE AUXILLY

Inspired by the New York scene, 40’s and 50’s films and the Jamaican dancehall culture, the Auxilly brand is a revamped interpretation of old Hollywood glamour. Auxilly dresses have been featured on MC’s Nicky Minaj and Trina, R&B artists Brandy Norwood, Kelly Rowland, and Dawn Richards, and Bravo TV’s Kelly Choi to name a few. Auxilly’s take on her aesthetic, “It’s as if Marilyn Monroe lived in 2050.” (www.dauxilly.com)

ABOUT CARING HEARTS LOVING HANDS MINISTRIES INTERNATIONAL

To provide tangible, practical, compassionate and spiritual support to those who are socioeconomically disenfranchised, empowering them to use their adversities to maximize their potential and transform their mode of living into purpose fulfilling, God glorifying lives. (www.chlhmi.org)

ABOUT TEJA COLLECTIVE

TEJA represents radiant, effortless-looking beauty. We are professional, creative, energetic and consistent in creating specialized looks ranging from standout beauty on the sidewalks to high-fashion statements on the catwalks.



Osei PR is a full service fashion public relations agency specializing in brand development and publicity services for established and emerging fashion and accessory brands.