The growth in brands’ use of social media has meant that the ‘brand personality’
It used to be that you could only communicate to thousands of people at a time via a TV or print ad, and although they tried to tailor the ad to a specific audience, it was never really that ‘specific’
And thus it appeals to that oldest and most trusted marketing tool, word of mouth. Someone once told me “…if someone has a positive experience with a brand, they will tell one person, but if they have a negative experience with a brand, they’ll tell ten.” Well in my opinion social media has amplified the sounding board for positive word of mouth, with Facebook ‘like’ buttons, thumbs up icons and similar all over every aspect of social media and largely an absence of opposing ‘dislike’ buttons and similar, I’d say social media has given people the opportunity to positively pass on the message of brands and companies.
Which leads into another powerful way in which social media has changed the marketing world – viral. As mentioned, sharing something with your friends/family/
Of course there is also the argument that there’s more than your fair share of anti-brand social media communities, Facebook pages and other social media groups out there too. Spreading negative messages has also become easier. But lets face it, it’s a lot easier to just to click the ‘like’ button than it is to type a negative comment or set up a full hate-group. (And let’s not forget that we can always monitor our social media presences and remove any negative feedback if needs be.)
Let’s not forget though, negative feedback can be good; listening to our audiences has long been an important part of the marketing process. It’s yet another way in which social media has changed marketing. Every day, millions of social media users across the globe are ‘liking’, ‘following’
The list of ways in which Social media has changed marketing could go on and on and on, and what’s more, it’s still growing, developing and changing marketing in new and exciting ways. Social media is no longer just for companies with young trendy markets, social media’s appeal is far more wide reaching than that – my Grandma has a Facebook profile, my great uncle’s besotted by Twitter. If your marketing strategy doesn’t include social media, isn’t it about time that it did?
Get in touch with us at Clicky Media (http://www.clickymedia.co.uk) today and we can tailor make a perfect social media marketing (http://www.clickymedia.co.uk/
Source: Mashable, Marketing Times, The Next Web, Facebook, LinkedIn, Twitter.
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