As they mention above, this change means that it is now possible to track the average load time throughout the whole site as well allowing you to dig a little deeper and look at individual page performance. This is useful from both a user perspective and for SEO campaigns. If somebody visits your site and the page they want to look at is taking too long to load, they will simply leave and get whatever they were looking for from somewhere else. Additionally, it has been documented the search engines consider load times when deciding where to rank a site on their results pages. This means that you can now see what pages are taking too long to load then look to improve performance. In turn, this may aid you when trying to improve your rankings.
The new feature can also provide you with a good insight into the effect load times has on conversion rates. Simply check for a correlation between high/low converting pages and fast/slow load times, then make changes accordingly.
If you would like further information on how to track page load times or would like help optimising your site for search engines, please visit the Search Engine Optimisation page (http://www.clickymedia.co.uk/
Original Post: http://www.clickymedia.co.uk/
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