LiveChat Launches Visitor Engagement Features to Increase Online Sales Conversions

May 18, 2011 - PRLog -- LiveChat (www.livechatinc.com), a real-time software and web analytics tool for ecommerce sales and support teams, today announced the release of two new sales features to deliver ROI for ecommerce sites. The two features, Intelligent Triggers and Conversion Meter, identify and engage the most valuable leads as well as measure the sales conversion rates on chat invitations and sessions.

With over 1000 customers in 50+ countries, LiveChat studies the activity of over 65 million buyers on a monthly basis. By analyzing this large data set, LiveChat identifies patterns in online buying and can create best practices to help ecommerce sites engage with the right visitors at the right time and in the right way to drive higher overall sales conversions.

With Intelligent Triggers the LiveChat system identifies the best prospects visiting a website and initiates a chat invitation with a personalized, custom message. Triggers can also be set based on keywords, referring website, location, and can contain any combination of conditions as needed to reach the desired set of customers.

LiveChat invitations can be highly customized for maximum impact. For example, if a visitor has reached a site after Googling ‘running shoes,’ the automated chat invitation could say ‘Hi! I see you are looking for running shoes. May I help you find the best pair for you?’

LiveChat’s Intelligent Triggers are changing the live chat model from reactive to proactive. As Mariusz Cieply, LiveChat CEO, explained, “It’s no longer about waiting for a website visitor to click on a chat button. Ecommerce sites and brands can now initiate the conversation with their potential customers."

Cieply continues, "For example, if a web shopper experiences an error on the checkout page or is browsing for more than 3 minutes, triggers can be set to instantly launch a chat session to engage that shopper again. The end result is expanding sales by reaching visitors who are hesitating or encountering an error and might otherwise abandon a shopping cart at a critical purchasing point.

In addition to Intelligent Triggers, LiveChat also released a Conversion Meter, which measures how many chat invitations and sessions result in a successful purchase or membership sign-up. As a result, marketers can easily determine the success rates of their LiveChat campaigns and can make changes as needed to increase their ‘chats to goals’ conversions.

France Telecom-Orange, one of the world’s leading telecom operators, has been using LiveChat to achieve an incredible 10% gain in sales conversions with one of their branches. Of the approximately 30,000 chats a month with Orange sales agents, over 10% result in a sale.

“With LiveChat, we’re able to pinpoint our top visitors in various stages of the shopping process. And with a 10% sales conversion rate, our results speak for themselves,” said Monika Abramczyk, Project Manager at France Telecom-Orange.

LiveChat starts at $36/month for a single agent, with additional discounts available for larger plans.

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LiveChat is a real-time, live-chat software tool for ecommerce sales and support that is helping ecommerce companies create a new sales channel. The company serves more than 1,000 businesses large and small, including Linens 'N things, Adobe, ING, Orange Telecom, Better Business Bureau, and Air Asia. LiveChat products are simple to use, integrate, and customize so companies can quickly start increasing sales, offering support, and monitoring the web. Founded in 2002, they have customers in over 50 countries. Learn more at www.livechatinc.com