Making Social Responsibility Work: The Cornerstone of Sustainable Business

April 26, 2011 - PRLog -- How can SR become a helpful lever for the success of a corporation?
How can companies identify SR programs that boost competitive advantage?
How can senior executives embed SR practices and policies within their organizations?
How can they implement and execute them effectively?

Social Responsibility (SR) has become a hot topic among managers around the world. Many leading companies have moved from viewing SR as a public relations tool or philanthropic cause to making it a core pillar of their strategic decision-making process, as well as a part of their day to day operations.
Making Social Responsibility Work: The Cornerstone of Sustainable Business explores how SR can become a critical long-term lever for success. Participants learn how to embed SR at the core of their organizations, starting with employees – a firm’s most important asset.
The program provides a strategic, hands-on approach to SR and allows participants to tailor frameworks to their own companies. They will formulate their own SR strategic project, taking into account the mission, values, strategy and long-term objectives of their organizations. A combination of lectures, cases and workshops, together with guest speakers, will help participants gain insights in the latest trends and tools in order to build competitive advantage and contribute to sustainable development by having SR in the core of their business.
To learn more about the program watch IESE Professors  Antonio Argandoña, Joan Fontrodona and Antonio Vaccaro talk about the program http://www.youtube.com/watch?v=B32TE51CWIE or visit the program webpage http://www.iese.edu/SR



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Short Focused Programs are designed to offer managers new insights in the most relevant business topics and provide an immediate impact on both personal development and company performance.