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Steve Capus to Speak at IESE Business School

Media Expert Will Adress How Companies Can Anticipate Consumer Demands

Fast Forward Program, June 2-6, 2014, Barcelona
Fast Forward Program, June 2-6, 2014, Barcelona
BARCELONA, Spain - May 14, 2014 - PRLog -- Barcelona, May 13, 2014 --IESE Business School (http://www.iese.edu) will welcome media veteran Steve Capus on June 3 as the keynote speaker of its Fast Forward Program. In his remarks, the newly appointed executive editor of CBS News and former head of NBC News will outline how business leaders can boost competitiveness by anticipating the needs of a highly digitized consumer base.

Keeping pace with consumer demands is a challenge for many organizations as technology advances around the world and across demographics and consumers access content through various media platforms.

Says Berit Dencker , program director of Fast Forward, “Global companies feel tremendous pressure to keep up with an increasingly tech-savvy consumer base. With his expertise and broad experience in the media industry, Steve Capus will provide unique insights on how global companies can stay better attuned to customer needs as technology continues to evolve and advance.”

Fast Forward (http://www.iese.edu/fastforward) is a customizable 5-day program designed to accelerate corporate growth by analyzing the most significant socioeconomic currents and relevant trends for global businesses. In its second edition, Fast Forward includes plenary sessions on four distinct business areas and three parallel themed tracks on managing complexity, innovation and intrapreneurship, and the implications of technological change on global businesses.


Keynote sessions (http://www.iese.edu/en/executive-education/fast-forward/s...) complement the program’s academic core. In addition to Mr. Capus, Fast Forward will welcome former President of Poland and Nobel Laureate Lech Wałęsa; Herman Daems of BNP Paribas Fortis; and Sheila Heen, a globally acclaimed mediation expert and lecturer at Harvard Law School.

About IESE Business School

Established in 1958, IESE is consistently ranked among the world's leading business schools. IESE delivers diverse programs from its campuses in Barcelona and Madrid, its center in New York and its offices in Munich and São Paulo, in addition to other international venues. Since its origins, the school has sought to develop business leaders with a global mindset and a general management approach who are capable of making a positive impact on society. IESE's alumni network includes more than 40,000 graduates who live and work in over 100 countries.

For more information on Fast Forward:

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Source:IESE Business School
Location:Barcelona - Barcelona - Spain
Industry:Education, Media
Tags:Media, Trends, Technological Change
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