Meadham Kirchhoff Designers- Stylert.com

April 12, 2011 - PRLog -- English born Edward Meadham and French born Benjamin Kirchhoff are behind the fashion label Meadham Kirchhoff. Defining their style it reflects the classic bourgeois garments and the dark street cultures. The label’s signature seems to be continuous ongoing game between dark and light which reveals toughness against fluidity. The pieces they design are uncompromising, nonchalantly elegant, intelligent and melancholic.
The design duo Edward Meadham who is English and Benjamin Kirchhoff is French they graduated from Central Saint Martins in 2002. The pair launched their womenswear collection, Meadham Kirchhoff, as part of Fashion East in February 2006. Their exciting seasonal designs are quickly receiving global acclaim. They have since won further shows with the scheme and have more recently been awarded catwalk sponsorship as part of the New Generation scheme for the last 2 seasons.
They define their design aesthetic as a corruption of classic garments and a re-evaluation the values of banality in contemporary culture. Their approach is concise yet refined and most garments incorporate element s of hand finishing or hand treatment. Their FW/2011 collection was inspired by Coco Chanel. The duo addressed the issue of how fashion today can be a caricature of 'what a woman really is'. They sought to deliver a look for 'a true woman':"short but not sexy, covered-p but not a sack".
Meadham Kirchhoff is selling in Browns London, Maria Luisa and Le Printemps in Paris, Opening Ceremony and Ikram in the USA, Joyce and Sidefame in Hong Kong amongst others.

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