PRLog - April 7, 2011 - AYLESBURY, U.K. -- Eric Stone, WMS Group business development director commented: “Safe&Sound has been designed with the used car buyer in mind – until now, there was no other programme like this available to customers of the independent car dealerships. The research we conducted showed us that the top three things that car buyers looked for were safety, value for money and reliability – Safe&Sound was developed to cover these requirements, plus take care of those additional worries such as whether the mileage is correct and if breakdown cover is provided. Buying a car can be a real headache these days – which dealer can you trust? Will you be paying a fair price? Does it come with a warranty and if so, what does it cover? We have committed to a six figure investment for Safe&Sound which will include local and national marketing platforms such as SKY TV and radio advertising later in the year.”
The Safe&Sound programme includes a wear and tear 6 month all mechanical and electrical warranty^, 60 point vehicle inspection, 6 month comprehensive recovery package, providence check (HPI), mileage verification, independent valuation from the UsedCarExpert.co.uk and a dealer buy-back guarantee. This market leading, value added car warranty package is automatically included with EVERY vehicle sold by one of the Safe&Sound approved dealerships. It is the new way for consumers to buy their next car – safety checked, independently price checked and warranty protected…it takes away the ‘what if’s’ and doubts, allowing you to enjoy your car without the fear of a huge repair bill in the future.
The WMS Group are currently recruiting dealerships nationwide that would like to become part of the Safe&Sound network who want to provide their customers with a superior product and service. The scheme will be limited to a select number of sites with the aim of recruiting 150 Safe&Sound dealers in year one. The first dealerships to fly the Safe&Sound flags are Harry Ross, Basingstoke;
The scheme is endorsed by motor racing legend Sir. Stirling Moss OBE, who was renowned for his impressive Formula 1 victories back in the 1950’s and 60’s. Stirling commented: “I often get approached to put my name to products and services but when I was introduced to Safe&Sound I knew this was something that was valuable for the consumer…a car warranty programme that goes further and adds value – a product that is good for the car buyer and good for the industry. We all know buying a car is a big decision and this product brings with it peace of mind – removing those niggling doubts about safety, car history, real mileage and even if you’re paying a fair price. I am pleased to have my name associated with Safe&Sound; it’s a winning product for motorists in the UK.”
To add further value, Safe and Sound car buyers will get entered into a draw to win back the purchase price of their vehicle up to £15,000 and Stirling Moss will personally draw the winners name at random from the Safe&Sound database in April 2012.
Matt Tumbridge, editor of UsedCarExpert.co.uk added: “Safe&Sound brings main dealer-level quality control and peace of mind to the mass market. UsedCarExpert.co.uk’
To find out more information about the scheme, visit www.SafeandSound.co.uk.
^Wear and tear applies to vehicles up to 6 years and 60,000 miles at the policy inception date that have not exceeded 85,000 miles at the time of claim. A support product is available for vehicles which have exceeded these parameters. Please note that service items are specifically excluded.
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The WMS Group is a leading business-to-