A Day at the Beach Becomes an Easy Reality with ‘Sequins & Sand’

Dec. 11, 2010 - PRLog -- Beach time – just like work time and family time – has to be planned, organised and slotted in to life. Australian online resort wear retailer, Sequins and Sand is determined to simplify for women the problem of what to wear at the beach, and dramatically reduce the time and hassle involved in shopping for it.

Busy women simply don’t get much time for themselves. The average Aussie woman spends a mere 11% of her time relaxing and trying to keep fit. The rest is spent on work, home and other ‘duties’. (Reality Check – 2009 survey by Women’s Forum Australia).

A summer holiday or even a day at the beach is therapeutic and good for the soul, but also rare and precious. And, if shopping for beach wear has to be fitted in to the plans, then it all just seems too hard.

Not every woman feels comfortable walking into a store, removing her clothes and viewing herself from four different angles in the mirror under poor lighting. Nor do all women have the time or the stores nearby. For those women, there is Sequins and Sand, an online retailer specialising in resort wear for mature women. For Anita McLachlan, the site’s owner, the priority is to make women feel comfortable about their bodies in resort wear, swimwear and so on.

Anita has turned her empathy for beach-shy women into a thriving business. “Many women have simply lost their beach confidence,” she said. “At Sequins and Sand, we absolutely delight in sending our customers to the beach looking great, feeling fabulous and turning heads. Our ‘no skimp, no frump’ range of beach wear caters for every woman.”
“Plus, our co-ordinated beach wear removes the guesswork and gives you back your precious time. Beach dress, kaftan, sun hat, beach bag, sarong, swimwear, sun vest...you’re done!”

Indeed, it does appear that everything a woman needs for that rare day at the beach is available at www.sequinsandsand.com.au and women needn’t even set foot in a shopping mall to get it. The company’s pricing is exceptionally affordable, starting with an attractive jute beach bag at just $30 or a beach hat or bikini pant for $29, and nothing over $180. The site also caters to sizes 10-22, a rarity in offline stores.

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35+ summer style is about dressing anti-frump & beyond skimp. Relax, we’ve got you covered and we'll look after you. Resortwear that actually fits, looks fabulous and won't break the bank. Visit your year round oasis and start living your best summer! http://www.sequinsandsand.com.au

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About Sequins and Sand: Sequins and Sand is a retail website and blog offering resort wear and swimwear for women in the 35+ age bracket. It also acts as a helpful resource with articles on fashion, dressing for body type and how to put together a versatile summer wardrobe.

Visit your year round oasis and start living your best summer! http://www.sequinsandsand.com.au