Online Resort Wear Retailer Aims To Boost Customers’ Comfort Levels

The ‘forgotten demographic’, women over 35, looking for stylish yet age-appropriate resort wear, is abundantly accommodated at this online oasis. Aiming to befriend –not just sell to, they relish the opportunity to build a sisterhood of sorts.
By: Anita McLachlan - Director, Sequins and Sand
 
Sept. 12, 2010 - PRLog -- Not every woman feels comfortable walking into a store, removing her clothes and viewing herself from four different angles in the mirror in poor lighting. Nor do all women have the time or the stores nearby. For those women, there is Sequins and Sand, an online retailer specialising in resort wear for mature women. For Anita McLachlan, the site’s owner, the priority is to make women feel comfortable about their bodies in resort wear, swimwear and so on.

According to a 2009 “Motherhood Study” of some 4,500 Australian and NZ mothers undertaken by Dr Angela Huntsman, a dismal 10% said they are happy with the way they look and their level of fitness. Coupled with the pressures of getting into a cossie, it would seem like a recipe for anxiety.

Online shopping – the invisible fitting room:
Anita also wants women to feel comfortable about the online buying process. “I’m aware that many women are still not comfortable buying over the Internet,” Anita said, “but we’re really aiming to change that. Based on our own research, we’ve found that once women do make their first purchase from Sequins and Sand, they don’t want to go back to that confronting, awkward experience of trying resort wear and swimwear on in an actual shop.”

The Sequins and Sand website offers assistance on how to put great summer looks together. “Resort wear for us is about versatility. A kaftan or beach dress that can be quickly layered and embellished keeps things simple and effortless...the secret to living a great summer.”

Hand-picked for fit, plus plenty of advice:
Sequins and Sand also assists women in solving ‘fit’ problems, with products on offer from sizes 10 to 22, cuts and designs to flatter all bodies. And to further assist, the website includes a blog and online ‘mini-mag’ containing articles that aim to educate and inform readers in their purchasing decisions, and also in their choices of resort wear and swimwear.

An end to the frustration:
Anita sees Sequins and Sand as the answer for women who are seeking an end to the frustration of shopping for swimwear and resort wear...no skimp, no frump. Women either have to shop in chain stores or surf stores, neither of which is directed towards mature women looking for a stylish alternative to the ‘seen on everyone’ garments. Country girls may not have a local store at all.

“We aim to be a friend to our customers, kind of like a girlfriend you take shopping with you, wherever you are, so that you get sincere help without the hard sell,” Anita said. “Whether our customers are looking for a simple kaftan for the beach or an entire resort wear wardrobe for an upcoming holiday, we’re happy to help via phone or email.

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Sequins and Sand is a retail website and blog offering resort wear and swimwear for women in the 35+ age bracket. It also acts as a helpful resource with articles on fashion, dressing for body type and how to put together a versatile summer wardrobe.

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What some of our customers have said about us: (they can be found on the Sequins & Sand home page where all our Customer Testimonials are posted – www.sequinsandsand.com.au)

“I want to say thank you SO MUCH for your extraordinary service. I have forwarded your web to many, many friends so I hope you reap the rewards of offering such an amazing service.” Jaime.

“Hi !! thank you for that great swimsuit. I am finally on holidays, I tried my new suit on
and I feel great, I look good and feel good...” Monika.

"I LOVE it! Thank you so much! Postage was very fast, and the item was packaged well. I really appreciate such great service, I will definitely be buying from you again." Melissa.

“Just received the swim-dress I ordered from you & I'm delighted with it thank-you so
much!! The service you provide is great!! “ Kerry G.

“Loved the first one so much I had to get a second - thanks so much for your help girls.” Kerri.

“Hi Pip. Excellent service once again! I always feel like I'm one step closer to a tropical holiday when I receive your beautiful kaftans in the mail. “ Sally.

“Fantastic clothes, great tips, all in all a great website!” Gai.

“Thank you for my new swimsuit. It is a perfect fit!!!” Jenni.

“Hi everyone, I love my bathers.....Thank you so much for the great service.” Diane.

“Thanks so much. It was a pleasure. Will tell all my friends about your website.” Nicole.

“The kaftans are fantastic...Both are lovely and so was the packaging. It has been lovely shopping with you :) “ Sam.

# # #

35+ summer style is about dressing anti-frump & beyond skimp. Relax, we’ve got you covered and we'll look after you. Resortwear that actually fits, looks fabulous and won't break the bank. Visit your year round oasis and start living your best summer!
End
Source:Anita McLachlan - Director, Sequins and Sand
Email:***@sequinsandsand.com.au Email Verified
Zip:4170
Tags:Swimwear, Womens Swimwear, Resortwear, Online Swimwear, Beach Wear, Beach Confidence, Summer Clothing, Online Shopping
Industry:Fashion, Lifestyle, Shopping
Location:Brisbane - Queensland - Australia
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