Party City, Madison Square Garden Forge Marketing Agreement

Dec. 7, 2010 - PRLog -- Party City Corporation today announced a joint marketing agreement with the Madison Square Garden. Under the terms of the agreement, Party City becomes The Garden's "official party store."

To celebrate, Party City is sponsoring a Knicks Kids Day at the Knicks vs Denver Nuggets basketball game at Madison Square Garden on December 12. Children of all ages are invited to participate in pre-game activities like face painting, video games, and crafts. Party City will award prizes throughout the game, and the "wild-n-crazy" ZOOperstars, featuring characters like Mackerel Jordan and Dennis Frogman, will provide halftime entertainment.

Members of Knicks City Kids will interview players, introduce the starting line ups, take photos during the game, and attend the post-game press conference with Coach Mike D'Antoni.

"We are thrilled to partner with World's Most Famous Arena," says Lisa Laube, president of Party City. "As the leading party specialty store, no other retailer is better suited than Party City to become Madison Square Garden's official party store. The opportunity to engage families and sport fans in-arena, as well as provide inspiration for the ultimate in-home viewing parties with our incredible selection of party supplies, is exciting for Party City."

ABOUT PARTY CITY

Party City Corporation is America's largest party goods chain and a leading retailer of Christmas costumes ( http://www.partycity.com/category/holiday+parties/christm... ), Mardi Gras masks ( http://www.partycity.com/category/holiday+parties/mardi+g... ) theme birthday pinatas ( http://www.partycity.com/category/birthday+parties/pinata... ), and other specialty party supplies. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. To learn more about Party City, please call 1-800-477-4841 or visit http://www.partycity.com.

CONTACT INFORMATION

Ressa Tomkiewicz
25 Green Pond Rd, Suite 1
Rockaway, NJ 07866
prinfo@partycity.com
1-800-477-4841

ABOUT MADISON SQUARE GARDEN

Madison Square Garden is a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: Sports, Entertainment and Media, which are strategically aligned to work together to drive Madison Square Garden's overall business. Madison Square Garden Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). Madison Square Garden Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. Madison Square Garden Media consists of several TV and radio networks, regional sports networks, and the Fuse Networks, national television network dedicated to music. Madison Square Garden Media is also responsible for managing interactive initiatives across all business segments. More information is available at www.msg.com.
Ressa Tomkiewicz 25 Green Pond Rd, Suite 1 Rockaway, NJ 07866 prinfo@partycity.com 1-800-477-4841

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Party City Corporation is America's largest party goods chain and Halloween retailer, operating more than 600 stores throughout the United States and Puerto Rico. To learn more about Party City, please visit www.partycity.com.