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Follow on Google News | Fashion House Woos Independent Business OperatorsBrisbane-based Fashion House diana-ware now adds Independent Business Operators (IBO) to their sales thrust to service their growing market marking a significant shift in their marketing approach.
By: Dr Edward Brell PhD By appointing IBO’s, the task of managing sales has been made easier by giving more autonomy to sales people enrolled in the IBO programme. The vision for diana-ware is to promote the Virtual Fashion Stores Concept throughout Australia. This concept, made famous by Avon & Tupperware, brings touch and feel of her product into the home where a buyer can try the garments on and take immediate delivery without waiting weeks for a warehouse delivery. An IBO is no different to diana-ware’s Sales Consultants except for purchasing their own stock. At present diana-ware supplies her Sales Consultants with a free kit retaining ownership of the goods “This enables us to ensure the goods are not sold at higher prices than retail in an effort to retain our ‘affordability’ Under this announcement, an IBO’s kit now can be exchanged with fresh product any time that display stock becomes less than perfect under these new arrangements. This heads off any likelihood of the diana-ware brand being diminished by tatty display stock. This is radically different to most other Party Plan Purveyors who target their Sales Consultants and IBO’s as customers onto whom to sell their wares. Once a kit is sold the IBO is often left to fend for herself. By way of contrast, diana-ware provides initial and ongoing training and support, one-on-one, group meetings and annual conferences to the IBO’s. In addition, diana-ware provides prospecting leads to both Consultants and IBO’s. The addition of IBO’s to the mix of marketing tools, provides a cost-effective choice for a housewife wishing to enter the workforce but does not want to pay large franchise fees or commit to a long shop lease. With a diana-ware Virtual Shop, all she needs is a car, computer and mobile phone and she is, literally, in business. A mother, juggling the family budget, can easily and confidently add to her household income for those little extras with only a small outlay and relatively little effort, all without denying her family of her time. A teenager, struggling with the lack of job opportunity, can make it her career in a growing company. The company has opening for both IBO’s and Sales Consultants in many areas. # # # diana-ware is an importer & wholesaler of quality fashion items. Sales are generated through in-home demonstrations where the Sales Consultant or Independent Business Operator carries full stock enabling immediate and complete customer satisfaction. End
Page Updated Last on: Dec 19, 2012
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