Full Catalogue here http://dianaware.webs.com/
diana-ware Mission here http://www.youtube.com/
The genesis of flower power fashion goes back to the flower children during a period of civil unrest, notably in the USA, spawning a counterculture characterized by youth, clothing styles, sexual freedom, natural foods and herbal remedies. Started in the 60's focussing on political activism, it is alive and well today. However these days it has metamorphed more into environmental concerns as the central issue.
The legacy of this counterculture is a mindset of peace, live and let live, and freedom from oppression. The term flower power is often attributed to the writings by Allen Ginsberg (1926-1997) who vigorously opposed militarism, economic materialism and sexual repression, winning the Lifetime Literary Achievement Award for his work. The term flower power has come to symbolize love and peace as the as the only legitimate agency for social change. The diana-ware flower range celebrates this sentiment.
Consistent with the Flower Power theme, only natural fibres are used in the making of the flower range... and 100% Cotton fibre feels good on your skin.
In keeping with the environmental concerns, diana-ware sought to preserve the precious environment. diana-ware have used a special dye to reduce the use of harsh chemicals. Simply cold wash separately for a few times and hang out to dry in the shade, is all that is needed to keep the garments looking good.
The comfort comes from the shearing waist of generous width to flatten and flatter. The loose fitting legs are airy and great for the Australian climate. Pants have a pocket in the front. Sides have draw-strings that can be pulled up to give that carefree characteristic flick on each side.
Handmade crocheted flowers aesthetically positioned complete the picture together with the scrunched-up look cleverly combining laissez faire of the flower power era and the savoir faire of trendy fashion.
diana-ware is not without a good sense of humour offering, tongue-in-cheek, a 1967 VW Kombi with every garment purchase. Unsolicited testimonials abound and here is a sampling:
• Love them want another pair!
• Thank you - love them.
• Great product, thanks.
• Great pants...great fun and fit superbly!
• Perfect in every way, highly recommend!
• Superhappy - will be buying more!
• 2nd pair - love this colour also very comfy.
• Gorgeous, thanks.
• Awesome pants, thank you!