Brighter Planet and 350.org Partner to Power Grassroots Climate Action

Aug. 17, 2010 - PRLog -- Brighter Planet and 350.org have teamed up to provide seed funding for climate action projects associated with 350.org’s 10/10/10 Work Party. Brighter Planet is providing the technology via Wowcrowd, their innovative web application to crowd-source the allocation of funds, and is providing 350.org with $5000 to jumpstart the 10/10/10 Work Party grants.

“Wowcrowd is a great tool for engaging and supporting Work Party organizers,” says Jon
Warnow, 350.org’s Internet Director. “It’s an important resource for our organizers in helping
them create successful actions on 10/10/10.”

Over the coming weeks, grants of $1000 will be given away in the eight major regions around
the world. Anyone can submit a project the lone criterion being the project be associated with
the 10/10/10 Global Work Party. Climate Action projects can run the gamut from energy
efficiency initiatives, community gardens, political advocacy, to education campaigns.

Over 1,050 actions are already planned in 118 countries for 10/10/10. Many organizers of
these actions have submitted applications for grants. On August 29th, the project in each
region with the most votes will receive funding. To vote for your favorite projects or submit your
own proposal for funding, visit 350.org/funds.

“350.org’s Global Work Party is a day to celebrate solutions to climate change,” said Patti
Prairie, Brighter Planet’s CEO. “We’re proud to be in a position to help make some of these
solutions a reality.” Brighter Planet recently received the Financial Times' Social Innovation
Award for Most Strategic Philanthropy for development of their crowd-sourced grant-giving
model.

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Brighter Planet develops tools to help manage and accelerate the transition to a low-carbon
future. The company was recently named Small Business of the Year by Treehugger.com for
its innovative products and services. To date over 150,000 customers have used the
company's climate change solutions.

About 350.org
350.org is an international campaign that's building a movement to unite the world around
solutions to the climate crisis—the solutions that science and justice demand. Its mission is to
inspire the world to rise to the challenge of the climate crisis—to create a new sense of
urgency and of possibility for our planet. Its focus is on the number 350—as in parts per million CO2. If the world can't get below that, scientists say, the damage we're already seeing from global warming will continue and accelerate. But 350 is more than a number—it's a symbol of where we need to head as a planet.