3 Costly Fitness Marketing Mistakes That Make Trainers Cry

July 12, 2010 - PRLog -- Personal trainers are sadly sabotaging their fitness marketing efforts in 3 distinct ways to blindly cheat themselves out of higher income.

Personal trainer marketing is somewhat unknown territory for a majority of hard working fitness professionals who are just not satisfied with their fitness income. The sad news, reports Beverly Hills fitness business coach Jim O'Connor, is these good intentioned pros are making 3 huge fitness marketing mistakes that destroys their income; and they don't even know about it.

According to O'Connor, these 3  mistakes are the most responsible for badly sabotaging the income or trainers all across America.

The most costly of the three is not creating, and using a fitness marketing plan.  It is estimated that 99% of personal fitness trainers do not have their own custom success plan to give them a focused roadmap for building their personal training business.

"Personal fitness trainers are passionate about educating, and not that interested in business matters," states O'Connor. "Trainers are not taught about how to market, and sell their services. Therefore, most don't even think about marketing."

The second fitness marketing mistake trainers make is the lack of consistency, patience, and tracking of any marketing for fitness tactic. They give up too easily on a campaign, and do not keep a close enough eye on the results before declaring it did not work.

The third most costly personal trainer marketing mistake fitness pros make is not valuing the continuing education of sales, and marketing information. Trainers running personal training businesses really need to invest in continuing educations of marketing. According to O'Connor, mastering marketing for fitness, and taking action will yield greater profits for the committed professionals in the industry.

Personal trainers who really want to succeed financially must begin by avoiding these 3 self sabotaging marketing mistakes mentioned above.

For additional information regarding personal trainer succcess, and how to create your own winning  fitness marketing plan in 10 easy steps, contact Jim O'Connor, or visit http://www.myfitnessmarketingplan.com

Contact:

Jim O'Connor
Wellness Word, LLC
310-247-6995
http://www.myfitnessmarketingplan.com