Fortuna – The New UK Business Directory Portal

June 18, 2010 - PRLog -- Fortuna provide all the same services as a standard directory but development is underway on a host of unique features, making Fortuna.co.uk the ‘One Stop Shop’ for businesses.

Fortuna was formed having discerned what it felt was a very large gap in the market for a Business Directory that was doing it right. Having conducted research on many well known established players, Yell, Thomson Local, Touch Local, Free Index, City Local, there seemed to be a common theme of severe lack of innovation and a failure to embrace current web trends.

Fortuna’s first hint of inspiration came in the form of utilising social media via industry relevant Twitter Feeds. Certainly the first business directory to offer it, possibly the first website! What Fortuna is offering is for key businesses to have their company’s Twitter feed feature on relevant business category group sections of the site. This means people looking for specific types of businesses will view the company’s tweets, highlighting offers they may be promoting and giving brand exposure.

Fortuna have also simplified on site advertising for businesses. Other directories offer a dazzling array of advertisement options, making it difficult to judge value and return on investment. Fortuna offers two simple methods. Firstly, a premium listing for those looking to have their listing feature above other, priced at a set yearly cost for the upgrade. Secondly, once again Fortuna decided some innovation was required and devised it’s category sponsorship system. This system allows business category sponsorship at three levels, Town, County & Region. This way a company can precisely target the type of business being searched for and in locations relevant to their business coverage. It’s a system that also allows small businesses as much exposure as large national companies.

Further innovation is due to come in the form of features offered on the site and how these are delivered to site users. What is important to Fortuna is to embrace how the web is now and not recreate a directory site and format that has been prevalent for several years. Unique site visits have already hit a 100,000 per month and is set to grow as Fortuna forges forward with providing businesses and users alike a truly valuable resource.

If you’re interested in Fortuna can help your small business gain exposure or your national company reach new customers and generate improved social brand awareness then contact us today to see how we can work in partnership to generate interest and sales for your company!


About Fortuna:
Fortuna is an innovative online UK business directory / portal, with over 100,000 unique visitors per month. We offer a range of ways for businesses to advertise with us, most notably via having a company’s own twitter feed visible on their chosen category directory.

For more information on how we can generate interest in your business, visit us now at:-

http://www.fortuna.co.uk

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Fortuna is an innovative UK Business Directory / Portal that provides a number of advertising opportunities to UK businesses.