Smarter thinking = safer driving

June 3, 2010 - PRLog -- Everyday drivers make decisions that affect their safety and the safety of other road users. What if there existed a proven technology to predict those that make good decisions and train those that make bad ones?  There is, and Safe Drive Training is the first driver education & training organization in Australia to implement this innovative approach to road safety.

Safe Drive Training and Elite Minds have joined forces to provide CogniFit assessment and training technology to student and fleet drivers. There are two programs on offer; CogniFit New Driver (for student drivers) and CogniFit Fleet Driver (for organizations). The programs are scientifically validated online software that assesses 2 personality traits and 10 cognitive abilities and then designs a customized training program according to each driver’s unique requirements.

CogniFit New Driver has been used extensively by some of the world’s leading driver training organizations such as Young Drivers of Canada and the British School of Motoring (part of the RAC) with the outcome of not only enhancing student driver safety before they get behind the wheel but also enabling students to attain higher driving-test pass rates.

CogniFit Fleet Driver has been utilized extensively by organizations in Europe and North America. In addition to enhancing employee safety the program also produces significant cost-savings benefits, as evidenced by an independent ROI analysis conducted by a leading European insurance house over a 2-year period.

With CogniFit Fleet Driver the assessment module is available separately and due to its accurate ability to predict collision risk can be used as an effective hiring screening tool. Duncan Ferguson of Elite Minds said “the case studies already published demonstrate the programs efficacy in predicting collision risk and raising the cognitive and perceptual skills essential for safe driving, further research that has been completed and is awaiting publication (in a peer-reviewed scientific journal) has yet again validated the technology’s efficacy”.

Joel Neilsen said “with CogniFit technology we can now analyse drivers and predict those more likely to crash and those with better thinking skills. The online training program improves the driving-related thinking and perceptual skills, and it also helpful for us to know beforehand of any particular weaknesses that a client we are instructing may have”. Duncan Ferguson of Elite Minds said “we are delighted to have formed a strategic alliance with SDT we look forward to supplying the technical support and benchmark reporting to their clients going forward”.

Organizations and individuals interested in CogniFit driving-related technology should contact Joel Neilsen at SDT on 07 3801 3222

About SDT
Safe Drive Training are Asia-Pacific’s leading driver education provider. SDT offer a range of driver education products and training programs to private participants, education institutions, multinational companies (with global Health and Safety Policies), local industry, police and government departments. www.sdt.com.au

About Elite Minds
Elite Minds supply the CogniFit range of programs and provide technical support to our clients and those of our strategic alliance partners. CogniFit are a world leader in computerized assessment and training of cognitive skills. Accordingly Elite Minds and our strategic alliance partners can deliver state-of-the-art online driver assessment and training. www.eliteminds.com.au

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Elite Minds is the Australasian master distributor for CogniFit's scientifically validated online cognitive assessment and training technology