Navon to present sophisticated brain training technology at Retirement Communities World conference

PRLog (Press Release) - Feb 25, 2010 -
Through Navon, CogniFit offers personalized brain fitness software programs to assess, train and improve the cognitive and psychomotor skills needed for daily life. CogniFit Personal Coach, the company’s latest offering is an online program intended “to slow down and counteract” aging-related cognitive decline.

This program was designed to meet the needs of older adults in several ways, according to CogniFit CEO Amichai Bar Nir. “It begins with a comprehensive baseline assessment of 14 cognitive abilities that are most affected by aging,” he says—including memory, attention, perception and coordination. Using the data gleaned, a training program is created, which is “geared to the unique abilities and needs” of the user. The company’s Individualized Training System technology “adjusts training tasks to reflect the progress and improvement of each user,” Bar Nir continues, so training is never too easy or too difficult.

Sessions last just 20 minutes per day, three times per week, and users receive regular feedback to keep them motivated. Importantly, CogniFit Personal Coach is “user friendly, easy to understand, and designed with an accessible and appealing interface,” he adds, so older adults can use the program even if they are less familiar with computers.

Navon will also be introducing a “white-labeled” cognitive training program that has been specifically designed to deliver a quality product to residents while meeting the budget and cash flow needs of the not-for-profit retirement community sector.

Medicine in the guise of an entertaining activity.

Mr. Ferguson of Navon, the Master distributor for CogniFit technology in Australia and New Zealand, reports that in a recent conversation with CogniFit’s Head of Science, Dr. Evelyn Shatil, pointed out that “the first thing you must tell people is that they (the programs) are not games but a serious medical product”. A comment supported by the CogniFit’s wealth of research material in regards to the programs efficacy with MCI, Multiple Sclerosis, Parkinson’s disease, Cancer rehabilitation as well as treating conditions such as ADHD and Dyslexia. Mr. Ferguson went on to say that “You don’t have to be sick to benefit. Our programs are a tool designed to  that trigger neuroplasticity - produce positive changes in the shape of users brains. The results are great not only from a preventative health-care perspective, but also peak performance in the corporate and sports arenas as well.”

For more information visit the Navon website or contact them on 1800 462 866