Anna Scholz’s Black Label Defines “Curvy Cool” for Spring-Summer ‘10

March 18, 2010 - PRLog -- The new Black Label collection from Anna Scholz offers less expensive designer style to women sized 12-28. It features ultra on-trend prints and cuts as well as quirky embellishments and upscale detail.

PRINTS CHARMING
   
Whimsical print jersey pieces are a major highlight of the Black Label this season. Supple jersey provides the comfort of a t-shirt in hot, trendy shapes.
   
Anna’s playful heart print gains an edge in an updated palette and quickens the pulse in the form of a shirred strap dress.
   
Gallop miles ahead of the style curve with Anna’s hot-to-trot new horse print. White horses gallop among ghostly shapes and splashes of red and blue on chic black jersey. This print makes a winning combination with the elegant, sweeping lines of Anna’s horse print plait maxi dress or handkerchief skirt.
   
And the new rainbow-striped ribbon candy print streaks across dark blue jersey and plays nicely in the folds of Anna’s 70s plait dress and front-gathered dress.


AHOY, MATIES!
 
Set sail for Styleville this season with Anna’s fresh Black Label interpretations of the hot military and nautical trends.
   
Crisp cotton sateen wide-leg trousers with anchor motif pockets look ship-shape with Anna’s military jacket with anchor buttons and top stitch detailing.


EMBELLISH-MENTAL
 
Unusual details and whimsical embellishments abound in the Black Label collection.
   
Gorgeous crochet detailing stretches from the shoulders to the lower back in Anna’s jersey top with flattering ruching details.
 
A feminine, pleated strappy sundress sports a truly unique hemline decoration of tigers embroidered in cream.
 
Pink and grey intarsia stars in unusual placements are out of this world on Anna’s cotton silk knit loose jacket.

“I’m loving the new Black Label looks,” says Anna.  “Now you can afford to look drop-dead gorgeous every day! Wear your party dresses on Monday morning…to go to the shops…to take out the rubbish…walk the dog….”  Now that’s versatility!


THE EVOLUTION OF STYLE
 
Many of the recent changes at the Anna Scholz studio have been in direct response to customer requests and feedback solicited over the past year. In addition to creating the Black Label as a less expensive designer option, Anna has been rejigging her designs in her constant quest for the perfect fit. A new fit model has been brought into the studio in an effort to cater to the figure of Everywoman as much as possible.
   
Customers also asked for more Anna. So she has launched a new blog on her revamped website so everyone can stay on top of all the happenings at annascholz and chat with her. The new transactional website includes video features as well as a “Complete the Look” service which offers suggestions as to which garments complement each other for the perfect plus size look.

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Anna Scholz is a designer of stylish luxury clothing for plus size women. She offers designer dresses, tops, coats, trousers, and more in luxury fabrics for sizes 12-28. Her clothing is available on her webshop and through fine retailers.