Corporate America Comes to Number One Spring Break Destination

Feb. 25, 2010 - PRLog -- Panama City Beach is a well know spring break spot and has been for years.  Both the city of Panama City Beach and it’s spring break have matured.  Years ago, Panama City Beach looked very different than it does today, with the new buildings, shops, and restaurants that came to the beach, came a new attitude. The days of the so called “Redneck Rivera” are over.  

Spring Break used to be destructive and disturbing, this too has changed.  Spring Break in Panama City Beach today is a much more positive experience for the city.  Beach businesses flourish every March as breakers come down and start spending money, bringing many of these businesses out of a long winter slump.  Not only do local businesses want a piece of spring break, big name companies come down to Panama City Beach to get in front of the eye of the consumer as well.  Spring break is no longer about destruction, it’s about production.  

Every year more and more corporate sponsors are seeing what a great opportunity spring break is. During the last few years behind the Holiday Inn Resort, Casa Loma, Days Inn Beach, Paradise Palms, and Club La Vela you could find Geico, Gillette Venus, Gillette Fusion, Banana Boat, Hawaiian Tropic, Greyhound, Army, Navy, Coast Guard, Bookwormme.com, National Guard, Xbox, and Victoria’s Secret!   For Spring Break 2010 you will see that despite the down economy college kids and corporate sponsors alike are still spending money.

Victoria Secret will be here to introduce the new Spring Break 2010 Bikini!  Girls staying at this resort can get their hands on one of these free Victoria Secret swim suites!   Victoria Secret showed up in Panama City Beach during spring break just to see what it was all about.  They did a small amount of surveys sampling at that time and received fantastic results; they will be back to the beach for SB2010!

Geico brings a game zone to the beach, from video games to foose-ball kids will float in and out of the Geico game tent armed with Geico branding gear and a great impression of the insurance company.  Geico also hosts silly stage contests to give away some big dollar prizes, DVD players, game systems, to their winners. The Geico Girls strolled along the beach handing out visors, t-shirts, bags, stickers, and more. This year Geico will return to the beach for another round of fun and sun.

Everyone knows sunburn is extremely bad for your skin. Hawaiian Tropic will be here protecting breaker’s beautiful skin with the sexiest sunscreen on the market.  Not only is the sunscreen sexy, so is the Hawaiian Tropic Girls!  Both will be on the beach this spring break at the Holiday Inn Resort!

The Army in the past has brought 60 foot tall tower to conquer. Climbing to the top took strength, determination, and a lack of fear of heights!  This year rather than bringing the tower back they’re bringing a virtual challenge!  Guys and girls will take this challenge right on the beach!  Trying this out they’ll learn more about the Army and walk away loads of Army swag!

Every year the Golden Knights put on a show for spring breakers, falling from the sky and landing in an amazingly precious point on the beach only 2’ x 2’.  This year is no different; there will be four shows total – two behind the Holiday Inn Resort and two behind Club La Vela.

With so much to do and so much to see spring breakers will be busy having fun, taking on challenges, learning from the pros, and making memories.  Corporate sponsored spring break gives students something to do, whether it be a push-up contest, Spring Break Idol, or a fashion show, keeping breakers busy keeps them safe and shows  them a great time in Panama City Beach - while providing sponsors with a great research tool and excellent brand imaging.

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