Allrecipes.co.uk – one of the UK and Ireland’s top foodie social media sites – has discovered that as well as looking for more conventional recipes, such as Traditional Pancakes with Sugar and Lemon and Blueberry Pancakes, British home-cooks are livening up their hunt for the perfect pancake, with Courgette Pancakes and Beer Pancakes as two of the of the more unusual recipes searched for on the site.
These recent findings by Allrecipes.co.uk prove that despite being an age-old tradition, Pancake Day is still a popular event in the British culinary calendar.
In February of 2009, Diana Moutsopoulos, the online editor of Allrecipes.co.uk, noticed a huge surge in the number of people searching for ‘pancake’ online: “Last year, amazingly, ‘pancake' was the third most searched term on Google.co.uk relating to cooking and recipes. I expect Allrecipes’ page views to be even more amazing this year due to increased site traffic and the fact that there are over 100 pancake recipes from home cooks to choose from”.
SOME OF ALLRECIPES.CO.UK’
· For those with a serious sweet tooth: Chunky Monkey Pancakes
http://allrecipes.co.uk/
· In case it’s too cold to go to the pub: Beer Pancakes
http://allrecipes.co.uk/
· An international twist: Korean Pancakes (Pajeon)
http://allrecipes.co.uk/
· A Caribbean favourite with a unique ingredient: Johnnycakes
http://allrecipes.co.uk/
· Pancakes for people who don’t want to eat pancakes: Dairy and Gluten Free
Pancakes
http://allrecipes.co.uk/
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NOTES TO EDITORS:
The top ten most popular pancake recipes on Allrecipes.co.uk are:
1. Claire’s crepes
http://allrecipes.co.uk/
2. Fast and easy pancakes
http://allrecipes.co.uk/
3. Pancakes for Pancake Tuesday
http://allrecipes.co.uk/
4. Blueberry pancakes
http://allrecipes.co.uk/
5. Banana pancakes
http://allrecipes.co.uk/
6. Old fashioned pancakes
http://allrecipes.co.uk/
7. Authentic potato pancakes
http://allrecipes.co.uk/
8. Traditional pancakes with sugar and lemon
http://allrecipes.co.uk/
9. American pancakes with sauteed apples
http://allrecipes.co.uk/
10. Rua’s drop scones
http://allrecipes.co.uk/
· For additional information, please visit www.allrecipes.co.uk.
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· Allrecipes.co.uk offers UK and Irish cooks of all skill levels a dynamic community and
resource where they can discover and share food ideas through user-generated
recipes, reviews, photos, tweaks and profiles.
· A top food site for home cooks in the UK, the interactive site provides thousands of
trusted recipes, everyday and special occasion meal solutions, practical cooking tips
and food advice.
· One of 13 international sites launched in the past year by Allrecipes.com, the world’s
number one food site with more than 365 million annual visits, Allrecipes.co.uk joins
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Southeast Asia, Brazil, Mexico, Russia and India.
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For more information about Allrecipes.co.uk or Reader’s Digest please contact
Nazneen Nawaz or Kirsten Dennis at Colman Getty
T 020 7631 2666
nazneen@colmangetty.co.uk / kirsten@colmangetty.co.uk
