Kew Gardens appoints Screen Pages to design & build its e-commerce website

Jan. 19, 2010 - PRLog -- The Royal Botanic Gardens, Kew is internationally respected for its outstanding living collection of plants and world-class Herbarium as well as its scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world. Kew Gardens’ online shop offers a wide range of gifts, jewellery and souvenirs as well as items for the home and garden. Purchases help support Kew's vital science-based conservation work throughout the world.

The new website, which can be visited at http://shop.kew.org, has been.developed by Screen Pages (http://www.screenpages.com) on the increasingly popular Magento platform and launched in late 2009, already enjoys a healthy conversion rate of over 5%.

Jonathan Marks, Head of Commercial Activities for The Royal Botanic Gardens, said: “We appointed Screen Pages because of its online retail experience and successful record. Working with Screen Pages to design and build our online store on the Magento platform gives us a very rich e-commerce capability with a lot of flexibility.”

Sarah Willcocks, director of Screen Pages, said: “We are delighted to be working with the team at Royal Botanic Gardens at Kew. We are looking forward to a close collaboration to help develop an important new source of funding for its worldwide plant research and development activities.”

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Screen Pages (http://www.screenpages.com) has provided e-commerce and related value-added marketing services to niche retailers and mail order companies since 2002. Its e-commerce approach blends creative, analytical, marketing and technical services designed to increase a brand's sales online. Screen Pages' portfolio includes over 60 clients such as Thorntons, the RSPB, East, Joules Clothing and Smythson.