King’s product range includes both New Eras fitted and Starter snapback caps, cut and sew T-shirts and clothing and accessories.
The brief for the new website – developed on Magento– focussed on a clean design, clear navigation, easier shopping functionality for customers, better flexibility and control in content management and B2B functionality so that stockists can order online quickly and easily.
Tim Hoad, co-founder and director at King, said: “Online is becoming more and more important for us and our old shop was falling behind customer expectations. We approached Screen Pages because they are e-commerce professionals, strongly recommended by our peers and we liked their work for other quality clothing brands.”
Roger Willcocks, director of Screen Pages, said: “We are really excited to be working with King – it’s a great British success story with a cutting edge product that’s selling around the world. King’s founders have great ambitions and ideas about taking the company forward online, and we’re enjoying bringing our experience and insight into the mix.”