Battery Energy Drink Signs On To Be The Official Energy Drink Of The XKL

Jan. 12, 2010 - PRLog -- Battery Energy Drink is considered by many to be the most powerful energy drink on the market. Its great taste and uncompromising power have made Battery the favourite energy drink of millions around the world. MMA is also the fastest growing sport in the world with a fan base of 100's of millions, it only makes sense to match Battery Energy with the XKL.

Battery Energy Drink joins The Xtreme Kombat League’s (XKL) family of Sponsors
With the explosive growth of MMA, Battery Energy has now signed a multi-year agreement with the XKL to join their global expansion plans. The fastest growing sport in the world has now broken borders into the Middle East with the newest and hottest International MMA league, The XKL. Battery Energy Drink has signed on as the ‘Official Energy Drink of The XKL”, Battery Energy Drink looks forward to working with The XKL as they Launch their 1st Main Event in Dubai on Feb.20th 2010 with the broadcast coverage of a potential 500 Hundred Million viewers. This will be the start of an international tour from each major city to city. The most exciting sport is now energized by the most exciting energy drink, get charge with Battery.

Battery = Liquid energy = XKL
The power of Battery Energy Drink is derived from caffeine, guarana extracts, taurine and vitamin B. The caffeine stimulates the central nervous system and diminishes the feeling of fatigue. The amount of caffeine in Battery is the maximum amount allowed.
For thousands of years, the Indians of the Amazon rainforests have used the caffeine-rich berries of the guarana bush for physical and mental refreshment on long hunting expeditions. Taurine is a natural amino acid that guides fat absorption, protects cell membranes and promotes metabolism. A traditional part of energy drinks, vitamin B participates also in the body's energy metabolism.
According to the latest survey conducted in Singapore, Battery’s taste is preferred over Red Bull by 61% of participants. 72% of participants like its taste or like its taste very much (CLS Research Solutions 2008).
 
Northern power and recharge
One of the key factors of Battery’s success is its package design. Battery is liquid energy in a can. The can resembles a battery that everyone identifies as a source of energy and power.
Battery is the most popular energy drink in Nordic countries. Battery was launched on the Finnish market in 1997, and it is now sold in 35 countries around the world. Sinebrychoff's own innovation, Battery is manufactured at the company's Kerava brewery in Finland. Sinebrychoff is part of the Carlsberg Group. Battery's sales growth continues. In 2007 Battery's international growth was double compared to the entire energy drink category. Battery is also getting more and more popular as mixer in drinks, cocktails and mocktails.
 
Everybody on the race track
Over the years Battery has supported several athletes who have become world-class sports heroes, including Formula One champion Kimi Räikkönen. In 2006 Battery signed a co-operation agreement with the AT&T Williams Formula 1 team that will help Battery penetrate new markets. Formula 1 represents power, speed, technology, performance and hard work - Battery's values all.
In 2007 Battery and the Finnish game company Chat Republic Games launched Battery Formula Racing, a multi-player online formula game. The game supports thousands of simultaneous players, battling it out on the track and then chilling out in the Battery Lounge. The game can be downloaded for free at: www.batterydrink.com

More information available:

Shan Hasan
VP North American Marketing
XKL Sports Services
Xtreme Kombat League XKL
Shan@xtremekombatleague.com

Battery is the most popular energy drink in Nordic countries. Battery is manufactured at the Sinebrychoff brewery in Finland where it was innovated and launched in 1997, now sold in 35 countries around the world.  Sinebrychoff is part of the Carlsberg Group. Battery product family also has a sugar free option, Battery Stripped/Sugar Free. Battery power is based on several ingredients, including caffeine, taurine and guarana. Battery is an official sponsor of the AT&T Williams F1 Team and The Xtreme Kombat League (XKL). www.batterydrink.com.

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Battery Energy Drink is considered by many to be the most powerful energy drink on the market. Its great taste and uncompromising power have made Battery the favourite energy drink of millions around the world. MMA is also the fastest growing sport in the world with a fan base of 100's of millions, it only makes sense to match Battery Energy with the XKL.