Main Event details and Reality TV show launch dates are all on the agenda for this Emirates visit
Date: October 16th , 2009
Eric Rafiq, CEO and president of The Xtreme Kombat League (XKL), touched down on Emirates soil in Dubai on Thursday Oct.14th at 6:45pm. This marks the beginning of an eight day trip to Dubai. The visit to Dubai has been set to finalize many details of XKL’s launch in the Middle East with the sport of MMA and Boxing.
This meeting filled week will set all dates/details and any other future events for the city. XKL has put all the pieces together for bringing MMA to Dubai, with the goal of earning the city a title of the “New” sports entertainment capital of the world. Mr. Rafiq will be conducting meeting with affiliates, sponsors, and all media while in the Emirates. He will be partaking in television, radio, magazine, and news paper interviews while in the abroad.
MMA is acknowledged as the world’s fastest growing sport, attracting audiences that now exceeds those of the NFL in the USA, and today generates billions of dollars through merchandise sales and pay per view broadcasts that have broken all previous records in the last few years
XKL, with the solid support of key sporting industry figures and the endorsement of world famous sports personalities including Mohammad Ali, Fedor Emalianko, Pat Miletech, Ken Shamrock and Dan Severn, XKL is also committed to serve the local community, and has pledged a significant contribution of its earnings to charity and community groups.
MMA events, which feature world class, renowned athletes, many of whom are past world champions in their specific martial arts, attract A-list actors, professional fighters, superstar athletes and socialites, having successfully bridged the gap between social classes. “The Middle East represents a new and potentially huge target audience for MMA,” added Rafiq. “The Road to Dubai will fill the void that currently exists between fans across the region and the rest of the world. Our objective is to set the standards for the sport, and to regulate the rules and codes, bringing complete integrity and professionalism to the sport.”
This is an open invitation to all media to contact Viju Jacob, VP Marketing – Middle East, to arrange an interview or meeting with Eric Rafiq regarding the elaborate plans that XKL has in store for Boxing and MMA in Dubai and the Middle East.
About XKL
Eric Rafiq (President & CEO) of the Xtreme Kombat League (XKL) has been setting trends for MMA since 2001 and has been heavily involved in the shaping of the sport from its early beginnings. He knows that Mixed Martial Arts (MMA), now considered the world’s fastest growing sport with audiences that exceed that of the NFL, is here to make its mark, and will draw the world’s attention to a sport that produces the very finest athletes who have incredibly high skill levels.
XKL has put together the top people in the industry to ensure global success and has the top promoters to the best matchmakers on its team - the company has created a true league for MMA, where pound for pound fighters, in each weight class, around the world, can compete - these fighters will battle to prove that they are the best fighters in their weight class, ultimately proving their skills in Dubai where the title belt fights will be held as an official event of Dubai Shopping Festival.
The company, which has solid support from key sporting industry figures and the endorsement of world famous sports personalities, is also committed to serve the local community, pledging a significant contribution of its earnings to charity and community groups.
MMA events, which feature world class, renowned athletes, many of whom are past world champions in their specific martial arts, attract A-list actors, professional fighters, superstar athletes and socialites, having bridged the gap between social classes.
The Middle East represents a new and potentially huge target audience - with this event, XKL will fill the void that currently exists between fans across the region and the rest of the world. XKL aims to set the standards, to regulate the rules and codes, bringing complete integrity and professionalism to the sport.
For further information, please contact:
Viju Jacob
VP, Marketing – Middle East
Xtreme Kombat League
Direct: +971 50 774 7944
viju@xtremekombatleague.com
Shan Hasan
VP, Marketing – North America
Xtreme Kombat League
Direct: 226 339 8070
shan@xtremekombatleague.com
Head Office Canada:
395 Tecumseh Road, West, Suite#105
Windsor,Ontario
Canada
N8X-1G3
Tel: 519.253.5690
Dubai Office:
Emirates Towers,
Level 42 Sheikh Zayed Road
PO Box 31303
Dubai, United Arab Emirates
www.xtremekombatleague.com
