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Follow on Google News | Cyber Monday Sales up 83 Percent over Last Year for Channel Intelligence Retail CustomersChannel Intelligence releases Cyber Monday results for its customers; Thanksgiving Day still wins out in total sales
By: John Terry Cyber Monday’s 83 percent jump this year was higher than Thanksgiving’ CI’s exceptional overall customer performance was driven primarily by its large-scale retailers. (Those comprising the top 25 percent of CI’s retail customer base.) The sales of CI’s mid-sized and small–tier retailers this past week more closely aligned with industry averages, though still higher than those reported by ComScore. Thanksgiving Day sales by CI’s mid-sized and small-tier retailers increased 11 percent, while Black Friday sales rose 18 percent and Cyber Monday sales saw a 25 percent year over year increase. Channel Intelligence CEO Rob Wight said, “As expected, Cyber Monday sales were up significantly over last year, but Thanksgiving Day still remains the highest in terms of total sales. Digging deeper, it became clear that the top-tier retailers are seeing extraordinary gains this year, while small and mid-tier retailers saw more moderate increases. We’re pleased to see so many of our clients achieve such success this early in the holiday shopping season.” CI’s premium roster of retail customers includes HP Home and Home Office, Best Buy, OfficeMax, Neiman Marcus, Spiegel, Sears, Drs. Foster and Smith, Northern Tool + Equipment, Target, Golfsmith, ShoeMall, The Children’s Place, Lane Bryant, Advance Auto Parts, West Marine, ShopNBC, Things Remembered and hundreds more. *Data reported in this press release compares the year-over-year daily same-store sales results for Thanksgiving Day, Black Friday and Cyber Monday. About Channel Intelligence (CI) CI helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local retail stores. Integrating its powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social networking, storefront, order management and robust performance analytics, CI offers the most complete set of performance- Contact: John Terry Channel Intelligence, Inc. 1.321.559.2324 john.terry@channelintelligence.com # # # CI serves hundreds of the world’s leading manufacturers, retailers, and publishers with an innovative database capable of storing, managing and optimizing hundreds of millions of products every day, to help consumers find and buy products. End
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