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Follow on Google News | Casio Supports Resellers, Enhances User Experience with Channel Intelligence’s Where-to-Buy 5.0Where-to-Buy 5.0 streamlines online consumer purchase process for digital camera manufacturer and resellers
By: Joy Lee The goal behind the design of CI’s Where-to-Buy 5.0 product locator is to support all the ways today’s online shoppers like to buy. Where-to-Buy 5.0 is the first product locator to display all consumer buying options in the same user interface, so shoppers who visit a manufacturer's web site can see immediately where to buy the products they are viewing. Shoppers can see retailers with the specific product in stock and where they can buy it online or locally, as well as retailers offering buy-online-pick- “We’ve been a long-time supporter of providing where-to-buy functionality on our site,” states Toshi Iguchi, Senior General Manager of Casio’s Digital Imaging Division. “However, the new 5.0 version really takes where-to-buy to the next level. To be able to support all our resellers, from the big box stores, mass merchants and large e-tailers as well as our local regional independent dealers is important to us. With 5.0 everybody wins: the consumer, the resellers and Casio.” Casio has been a CI customer for two years using previous versions of CI’s where-to-buy offering as well as content syndication services. Performance for Casio year over year from December 2007 through November 2009 has been tremendous. Leads from Casio to its resellers are up 204 percent, orders are up 79 percent while units sold rose 123 percent and sales increased by 116 percent year over year. Other manufacturers using CI to power their web sites’ where-to-buy product locator include Samsung, Philips, Garmin, Sony Playstation, Kimberly-Clark, Black & Decker, JVC, Cisco-Linksys, Newell-Rubbermaid, Logitech, Yamaha and many more. For more information on Where-to-Buy 5.0, visit http://www.channelintelligence.com/ About Casio: Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world’s leading manufacturers of consumer electronics and business equipment solutions, established in 1957. Casio America, Inc. markets many consumer electronic products and business to business electronic products throughout the United States. Casio has strived to realize its corporate creed of “creativity and contribution” About Channel Intelligence (CI): CI helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local retail stores. Integrating its powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social networking, storefront, order management and robust performance analytics, CI offers the most complete set of performance- Contact: Joy Lee Channel Intelligence, Inc. 1.321.559.2336 joy.lee@channelintelligence.com # # # CI serves hundreds of the world’s leading manufacturers, retailers, and publishers with an innovative database capable of storing, managing and optimizing hundreds of millions of products every day, to help consumers find and buy products. End
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