Kent Video Production and Video Marketing Kersh Meida
Video marketing is the new marketing. Quality video content, correctly tagged and intelligently distributed online and promoted via social networking sites has tremendous power to reach wide audiences across the World and communicate complex ideas, thoughts and emotions.
In marketing terms, online video marketing has a number of big advantages over traditional methods. Two distinct advantages are;
• The power of video as a medium to engage and communicate with human beings.
• The power of video to engage with search engines.
In other words, video not only influences customer buying decisions, it can also significantly boost your visibility to Google and the other search engines.
So how do you start video marketing?
Well all video marketing has to start with video content; and working out how to acquire quality, relevant, affordable video content can be quite a headache.
There are a number of options available for businesses; these range from DIY webcam/mobile phone/camcorder videos to very expensive, corporate marketing and promotional videos.
So it’s therefore no surprise to see new forms of video content emerging to fill the gap between the above two extremes. Professionally made video podcasts fit the bill nicely. They are;
• Good value – especially if a number are made at the same time
• Good to watch – professionally made video podcasts should have pro sound and lighting
• Worth watching – All businesses have some area of expertise; so talking about what you know and do best shouldn’t be alien to the majority of businesses.
The phenomenal rise of “how to” videos fits within this definition. People who want information will actively search for this type of content. People who have the information, and who are prepared to give some of it away for free, will find they have plenty of content for video webcasting or podcasting.
The growing popularity of mobile video players makes it even easier for businesses and marketers to reach relevant audiences who can consume video while they’re on the go, commuting to work, queuing or waiting for friends.
Graham Majin is a former Assistant Editor at BBC South East Today. He is currently Head of Video Production and Video Marketing at Kent based KWIKVID and Kersh Media. www.video-podcasts.org.uk
Photo:
http://www.prlog.org/
