TACOMA, WA. Fully equipped with wireless equiment from GoMobile Commerce, 20 farmers markets throughout Washington State are able to accept credit, debit and Electronic Benefits Transfers (EBT) to purchase market goods, including fresh, local farm products. Washington State Farmers Markets were recipients of these point-of-sale machines to make purchasing fresh produce even easier for customers in all income brackets and widen the customer base for the small business owners who make their livings off small sales at these agricultural markets.
This wireless campaign is an effort by the Washington State Farmers Market Association Wireless Technology Pilot Project, which was made possible through an initiative to assist farmers markets in developing the capacity to accept wireless electronic payment cards.
Grantee markets will be provided with wireless point of sale terminals from GoMobile Commerce, training and technical assistance, outreach guidance, and necessary supplies and marketing materials. Prior to launching the program, a representative from each market will participate in an all-day training course hosted by WSFMA and GoMobile Commerce. Market shoppers will use their cards to purchase tokens which will then be used to buy locally produced goods from individual vendors.
Data collected during this two-year project on the amounts and number of the various electronic payments will be used to measure tangible benefits to participating markets in the future
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