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Follow on Google News | IMVU Pre-Paid Virtual Currency Cards Now at Rite Aid StoresPartnership with InComm extends IMVU virtual currency to more than 4,900 Rite Aid Stores in 31 states nationwide
By: Larkin/Volpatt Communications “Giving our members the ability to purchase IMVU credits in the offline world has benefited IMVU, and our partnership with InComm provides us with access to some of the most highly trafficked retailers in the nation,” said Kevin Dasch, Vice President of Finance and Business Development for IMVU. “The cards themselves make it easier for people without credit cards or PayPal accounts to gain access to IMVU credits and improve their experience with our product while driving incremental revenue for us.” “Our stats show that about 99% of IMVU virtual credit prepaid card purchases are redeemed within 24 hours, which is rare in the prepaid card world and demonstrates a high amount of user engagement with the IMVU platform,” said Brian Parlotto, Senior Vice President of Consumer Products and International. “Prepaid cards are a win-win for the retailer and IMVU. They take up very little retail space so the cost to carry these cards is low and the margins are high.” IMVU prepaid virtual currency cards are available immediately in Rite Aid Stores and can be purchased in $25 denominations. IMVU credits can be used for purchases from IMVU’s digital goods catalog of more than 2 million items. For more information on IMVU, the company’s virtual currency system and digital goods catalog visit www.imvu.com. About IMVU Founded in 2004, IMVU Inc. (www.imvu.com) About InComm InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the- About Rite Aid Rite Aid Corporation is one of the nation’s leading drugstore chains with nearly 4,900 stores in 31 states and the District of Columbia with fiscal 2009 annual sales of more than $26.3 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com. End
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